{"id":105954,"date":"2026-10-18T09:33:15","date_gmt":"2026-10-18T09:33:15","guid":{"rendered":"https:\/\/tv.guardian.ng\/?p=105954"},"modified":"2026-10-21T10:08:33","modified_gmt":"2026-10-21T10:08:33","slug":"your-brand-name-isnt-yours-yet-heres-why","status":"publish","type":"post","link":"https:\/\/guardian.ng\/tv\/your-brand-name-isnt-yours-yet-heres-why\/","title":{"rendered":"Your brand name isn\u2019t yours yet. Here\u2019s why"},"content":{"rendered":"<div class=\"dailymotion-player\"><script src=\"https:\/\/geo.dailymotion.com\/player\/x1ee8e.js\" data-video=\"xaj0wt6\"><\/script><\/div><br><br><p>\nThink your brand is yours? Think again. Years of hard work could vanish if you haven&#8217;t secured your brand legally. <\/p>\n<p>This video dives into the critical issue of brand jacking \u2013 where cybercriminals mimic your logo or create fake social media accounts to steal leads, divert traffic, or damage your reputation. In today&#8217;s digital economy, your brand is your most valuable asset. <\/p>\n<p>Many Nigerian startups mistakenly believe trademarking is only for large corporations. This dangerous misconception leaves businesses vulnerable to copycats who capitalize on your hard-earned success. Protecting your intellectual property isn&#8217;t just about a name; it&#8217;s about defending your entire business. <\/p>\n<p>Investors scrutinize assets, and an unprotected brand is a significant security risk. Before your next big launch, prioritize your brand&#8217;s legal protection. Trademark your name and ensure your brand is a protected asset, not an afterthought. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Think your brand is yours? Think again. Years of hard work could vanish if you haven&#8217;t secured your brand legally. This video dives into the critical issue of brand jacking \u2013 where cybercriminals mimic your logo or create fake social media accounts to steal leads, divert traffic, or damage your reputation. In today&#8217;s digital economy, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":101637,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gam_disable_ads":false,"footnotes":""},"categories":[1077,37964],"tags":[6864,41420,41410,578,41422,41421],"class_list":["post-105954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-top-video","tag-brand","tag-brand-protection","tag-intellectual-property","tag-law","tag-startup-tips","tag-trade-mark"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Your brand name isn\u2019t yours yet. Here\u2019s why - GuardianTV<\/title>\n<meta name=\"description\" content=\"This video dives into the critical issue of brand jacking \u2013 where cybercriminals mimic your logo or create fake social media accounts to steal leads, divert traffic, or damage your reputation. In today&#039;s digital economy, your brand is your most valuable asset.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guardian.ng\/tv\/your-brand-name-isnt-yours-yet-heres-why\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your brand name isn\u2019t yours yet. Here\u2019s why - GuardianTV\" \/>\n<meta property=\"og:description\" content=\"This video dives into the critical issue of brand jacking \u2013 where cybercriminals mimic your logo or create fake social media accounts to steal leads, divert traffic, or damage your reputation. In today&#039;s digital economy, your brand is your most valuable asset.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guardian.ng\/tv\/your-brand-name-isnt-yours-yet-heres-why\/\" \/>\n<meta property=\"og:site_name\" content=\"GuardianTV\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-18T09:33:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-21T10:08:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.eu-west-1.amazonaws.com\/tv.guardian.ng\/2026\/06\/klsdo82323.jpg.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1214\" \/>\n\t<meta property=\"og:image:height\" content=\"2160\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Abiodun Ogundairo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Abiodun Ogundairo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/your-brand-name-isnt-yours-yet-heres-why\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/your-brand-name-isnt-yours-yet-heres-why\\\/\"},\"author\":{\"name\":\"Abiodun Ogundairo\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#\\\/schema\\\/person\\\/a7ea396ab9bae73d4845496dbad885f1\"},\"headline\":\"Your brand name isn\u2019t yours yet. Here\u2019s why\",\"datePublished\":\"2026-10-18T09:33:15+00:00\",\"dateModified\":\"2026-10-21T10:08:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/your-brand-name-isnt-yours-yet-heres-why\\\/\"},\"wordCount\":157,\"publisher\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/your-brand-name-isnt-yours-yet-heres-why\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gtvcdn.guardian.ng\\\/2026\\\/06\\\/klsdo82323.jpg.jpeg\",\"keywords\":[\"brand\",\"Brand Protection\",\"Intellectual Property\",\"law\",\"Startup Tips\",\"Trade mark\"],\"articleSection\":[\"Business\",\"Top Video\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/your-brand-name-isnt-yours-yet-heres-why\\\/\",\"url\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/your-brand-name-isnt-yours-yet-heres-why\\\/\",\"name\":\"Your brand name isn\u2019t yours yet. Here\u2019s why - GuardianTV\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/your-brand-name-isnt-yours-yet-heres-why\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/your-brand-name-isnt-yours-yet-heres-why\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gtvcdn.guardian.ng\\\/2026\\\/06\\\/klsdo82323.jpg.jpeg\",\"datePublished\":\"2026-10-18T09:33:15+00:00\",\"dateModified\":\"2026-10-21T10:08:33+00:00\",\"description\":\"This video dives into the critical issue of brand jacking \u2013 where cybercriminals mimic your logo or create fake social media accounts to steal leads, divert traffic, or damage your reputation. In today's digital economy, your brand is your most valuable asset.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/your-brand-name-isnt-yours-yet-heres-why\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/guardian.ng\\\/tv\\\/your-brand-name-isnt-yours-yet-heres-why\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/your-brand-name-isnt-yours-yet-heres-why\\\/#primaryimage\",\"url\":\"https:\\\/\\\/gtvcdn.guardian.ng\\\/2026\\\/06\\\/klsdo82323.jpg.jpeg\",\"contentUrl\":\"https:\\\/\\\/gtvcdn.guardian.ng\\\/2026\\\/06\\\/klsdo82323.jpg.jpeg\",\"width\":1214,\"height\":2160,\"caption\":\"Your brand name isn\u2019t yours yet. Here\u2019s why\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/your-brand-name-isnt-yours-yet-heres-why\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Your brand name isn\u2019t yours yet. Here\u2019s why\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#website\",\"url\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/\",\"name\":\"GuardianTV\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#organization\",\"name\":\"GuardianTV\",\"url\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/gtvcdn.guardian.ng\\\/2026\\\/09\\\/5SUudJ8m-oZUN2RNk-Logo-white.png\",\"contentUrl\":\"https:\\\/\\\/gtvcdn.guardian.ng\\\/2026\\\/09\\\/5SUudJ8m-oZUN2RNk-Logo-white.png\",\"width\":600,\"height\":96,\"caption\":\"GuardianTV\"},\"image\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#\\\/schema\\\/person\\\/a7ea396ab9bae73d4845496dbad885f1\",\"name\":\"Abiodun Ogundairo\",\"url\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/author\\\/abiodun\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Your brand name isn\u2019t yours yet. Here\u2019s why - GuardianTV","description":"This video dives into the critical issue of brand jacking \u2013 where cybercriminals mimic your logo or create fake social media accounts to steal leads, divert traffic, or damage your reputation. In today's digital economy, your brand is your most valuable asset.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guardian.ng\/tv\/your-brand-name-isnt-yours-yet-heres-why\/","og_locale":"en_US","og_type":"article","og_title":"Your brand name isn\u2019t yours yet. Here\u2019s why - GuardianTV","og_description":"This video dives into the critical issue of brand jacking \u2013 where cybercriminals mimic your logo or create fake social media accounts to steal leads, divert traffic, or damage your reputation. In today's digital economy, your brand is your most valuable asset.","og_url":"https:\/\/guardian.ng\/tv\/your-brand-name-isnt-yours-yet-heres-why\/","og_site_name":"GuardianTV","article_published_time":"2026-10-18T09:33:15+00:00","article_modified_time":"2026-10-21T10:08:33+00:00","og_image":[{"width":1214,"height":2160,"url":"https:\/\/s3.eu-west-1.amazonaws.com\/tv.guardian.ng\/2026\/06\/klsdo82323.jpg.jpeg","type":"image\/jpeg"}],"author":"Abiodun Ogundairo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Abiodun Ogundairo","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/guardian.ng\/tv\/your-brand-name-isnt-yours-yet-heres-why\/#article","isPartOf":{"@id":"https:\/\/guardian.ng\/tv\/your-brand-name-isnt-yours-yet-heres-why\/"},"author":{"name":"Abiodun Ogundairo","@id":"https:\/\/guardian.ng\/tv\/#\/schema\/person\/a7ea396ab9bae73d4845496dbad885f1"},"headline":"Your brand name isn\u2019t yours yet. Here\u2019s why","datePublished":"2026-10-18T09:33:15+00:00","dateModified":"2026-10-21T10:08:33+00:00","mainEntityOfPage":{"@id":"https:\/\/guardian.ng\/tv\/your-brand-name-isnt-yours-yet-heres-why\/"},"wordCount":157,"publisher":{"@id":"https:\/\/guardian.ng\/tv\/#organization"},"image":{"@id":"https:\/\/guardian.ng\/tv\/your-brand-name-isnt-yours-yet-heres-why\/#primaryimage"},"thumbnailUrl":"https:\/\/gtvcdn.guardian.ng\/2026\/06\/klsdo82323.jpg.jpeg","keywords":["brand","Brand Protection","Intellectual Property","law","Startup Tips","Trade mark"],"articleSection":["Business","Top Video"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/guardian.ng\/tv\/your-brand-name-isnt-yours-yet-heres-why\/","url":"https:\/\/guardian.ng\/tv\/your-brand-name-isnt-yours-yet-heres-why\/","name":"Your brand name isn\u2019t yours yet. Here\u2019s why - GuardianTV","isPartOf":{"@id":"https:\/\/guardian.ng\/tv\/#website"},"primaryImageOfPage":{"@id":"https:\/\/guardian.ng\/tv\/your-brand-name-isnt-yours-yet-heres-why\/#primaryimage"},"image":{"@id":"https:\/\/guardian.ng\/tv\/your-brand-name-isnt-yours-yet-heres-why\/#primaryimage"},"thumbnailUrl":"https:\/\/gtvcdn.guardian.ng\/2026\/06\/klsdo82323.jpg.jpeg","datePublished":"2026-10-18T09:33:15+00:00","dateModified":"2026-10-21T10:08:33+00:00","description":"This video dives into the critical issue of brand jacking \u2013 where cybercriminals mimic your logo or create fake social media accounts to steal leads, divert traffic, or damage your reputation. In today's digital economy, your brand is your most valuable asset.","breadcrumb":{"@id":"https:\/\/guardian.ng\/tv\/your-brand-name-isnt-yours-yet-heres-why\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guardian.ng\/tv\/your-brand-name-isnt-yours-yet-heres-why\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/guardian.ng\/tv\/your-brand-name-isnt-yours-yet-heres-why\/#primaryimage","url":"https:\/\/gtvcdn.guardian.ng\/2026\/06\/klsdo82323.jpg.jpeg","contentUrl":"https:\/\/gtvcdn.guardian.ng\/2026\/06\/klsdo82323.jpg.jpeg","width":1214,"height":2160,"caption":"Your brand name isn\u2019t yours yet. Here\u2019s why"},{"@type":"BreadcrumbList","@id":"https:\/\/guardian.ng\/tv\/your-brand-name-isnt-yours-yet-heres-why\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guardian.ng\/tv\/"},{"@type":"ListItem","position":2,"name":"Your brand name isn\u2019t yours yet. Here\u2019s why"}]},{"@type":"WebSite","@id":"https:\/\/guardian.ng\/tv\/#website","url":"https:\/\/guardian.ng\/tv\/","name":"GuardianTV","description":"","publisher":{"@id":"https:\/\/guardian.ng\/tv\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guardian.ng\/tv\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/guardian.ng\/tv\/#organization","name":"GuardianTV","url":"https:\/\/guardian.ng\/tv\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/guardian.ng\/tv\/#\/schema\/logo\/image\/","url":"https:\/\/gtvcdn.guardian.ng\/2026\/09\/5SUudJ8m-oZUN2RNk-Logo-white.png","contentUrl":"https:\/\/gtvcdn.guardian.ng\/2026\/09\/5SUudJ8m-oZUN2RNk-Logo-white.png","width":600,"height":96,"caption":"GuardianTV"},"image":{"@id":"https:\/\/guardian.ng\/tv\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/guardian.ng\/tv\/#\/schema\/person\/a7ea396ab9bae73d4845496dbad885f1","name":"Abiodun Ogundairo","url":"https:\/\/guardian.ng\/tv\/author\/abiodun\/"}]}},"_links":{"self":[{"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/posts\/105954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/comments?post=105954"}],"version-history":[{"count":1,"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/posts\/105954\/revisions"}],"predecessor-version":[{"id":105955,"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/posts\/105954\/revisions\/105955"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/media\/101637"}],"wp:attachment":[{"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/media?parent=105954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/categories?post=105954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/tags?post=105954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}