{"id":132121,"date":"2026-10-30T10:02:05","date_gmt":"2026-10-30T10:02:05","guid":{"rendered":"https:\/\/guardian.ng\/tv\/?p=132121"},"modified":"2026-10-30T10:02:05","modified_gmt":"2026-10-30T10:02:05","slug":"the-rise-of-vulgar-and-materialistic-content-online","status":"publish","type":"post","link":"https:\/\/guardian.ng\/tv\/the-rise-of-vulgar-and-materialistic-content-online\/","title":{"rendered":"The rise of vulgar and materialistic content online"},"content":{"rendered":"<div class=\"dailymotion-player\"><script src=\"https:\/\/geo.dailymotion.com\/player\/x1ee8e.js\" data-video=\"xbs8bsm\"><\/script><\/div><br><br><p>\nIs social media warping our view of reality? Dive into a candid conversation about the overwhelming tidal wave of mature and materialistic content flooding our feeds. <\/p>\n<p>We&#8217;re seeing a concerning imbalance, where content often veers into the explicit, the sensational, and the purely transactional. It&#8217;s a stark contrast to the meaningful connections and positive influences that online platforms *could* offer. <\/p>\n<p>Think about it: are we scrolling past more shallow trends than substance? This discussion explores how this constant exposure to certain themes can shift our priorities and perceptions on a daily basis. <\/p>\n<p>From discussions about relationships to an obsession with wealth, it feels like the focus has strayed from broader societal well-being. Join us as we unpack this phenomenon and question its impact on our collective mindset and future. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is social media warping our view of reality? Dive into a candid conversation about the overwhelming tidal wave of mature and materialistic content flooding our feeds. We&#8217;re seeing a concerning imbalance, where content often veers into the explicit, the sensational, and the purely transactional. It&#8217;s a stark contrast to the meaningful connections and positive influences [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":132124,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gam_disable_ads":false,"footnotes":""},"categories":[13735,37964],"tags":[3819,42108,8670,42107,886],"class_list":["post-132121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guardian-life","category-top-video","tag-content","tag-digital-ethics","tag-impact","tag-overload","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The rise of vulgar and materialistic content online - GuardianTV<\/title>\n<meta name=\"description\" content=\"Is social media warping our view of reality? Dive into a candid conversation about the overwhelming tidal wave of mature and materialistic content flooding our feeds.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guardian.ng\/tv\/the-rise-of-vulgar-and-materialistic-content-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The rise of vulgar and materialistic content online - GuardianTV\" \/>\n<meta property=\"og:description\" content=\"Is social media warping our view of reality? Dive into a candid conversation about the overwhelming tidal wave of mature and materialistic content flooding our feeds.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guardian.ng\/tv\/the-rise-of-vulgar-and-materialistic-content-online\/\" \/>\n<meta property=\"og:site_name\" content=\"GuardianTV\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-30T10:02:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gtvcdn.guardian.ng\/2026\/10\/zz.png\" \/>\n\t<meta property=\"og:image:width\" content=\"405\" \/>\n\t<meta property=\"og:image:height\" content=\"564\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Abiodun Ogundairo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Abiodun Ogundairo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/the-rise-of-vulgar-and-materialistic-content-online\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/the-rise-of-vulgar-and-materialistic-content-online\\\/\"},\"author\":{\"name\":\"Abiodun Ogundairo\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#\\\/schema\\\/person\\\/a7ea396ab9bae73d4845496dbad885f1\"},\"headline\":\"The rise of vulgar and materialistic content online\",\"datePublished\":\"2026-10-30T10:02:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/the-rise-of-vulgar-and-materialistic-content-online\\\/\"},\"wordCount\":144,\"publisher\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/the-rise-of-vulgar-and-materialistic-content-online\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gtvcdn.guardian.ng\\\/2026\\\/10\\\/zz.png\",\"keywords\":[\"Content\",\"Digital Ethics\",\"Impact\",\"Overload\",\"Social media\"],\"articleSection\":[\"Guardian Life\",\"Top Video\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/the-rise-of-vulgar-and-materialistic-content-online\\\/\",\"url\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/the-rise-of-vulgar-and-materialistic-content-online\\\/\",\"name\":\"The rise of vulgar and materialistic content online - GuardianTV\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/the-rise-of-vulgar-and-materialistic-content-online\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/the-rise-of-vulgar-and-materialistic-content-online\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gtvcdn.guardian.ng\\\/2026\\\/10\\\/zz.png\",\"datePublished\":\"2026-10-30T10:02:05+00:00\",\"description\":\"Is social media warping our view of reality? Dive into a candid conversation about the overwhelming tidal wave of mature and materialistic content flooding our feeds.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/the-rise-of-vulgar-and-materialistic-content-online\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/guardian.ng\\\/tv\\\/the-rise-of-vulgar-and-materialistic-content-online\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/the-rise-of-vulgar-and-materialistic-content-online\\\/#primaryimage\",\"url\":\"https:\\\/\\\/gtvcdn.guardian.ng\\\/2026\\\/10\\\/zz.png\",\"contentUrl\":\"https:\\\/\\\/gtvcdn.guardian.ng\\\/2026\\\/10\\\/zz.png\",\"width\":405,\"height\":564,\"caption\":\"The rise of vulgar and materialistic content online\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/the-rise-of-vulgar-and-materialistic-content-online\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The rise of vulgar and materialistic content online\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#website\",\"url\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/\",\"name\":\"GuardianTV\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#organization\",\"name\":\"GuardianTV\",\"url\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/gtvcdn.guardian.ng\\\/2026\\\/09\\\/5SUudJ8m-oZUN2RNk-Logo-white.png\",\"contentUrl\":\"https:\\\/\\\/gtvcdn.guardian.ng\\\/2026\\\/09\\\/5SUudJ8m-oZUN2RNk-Logo-white.png\",\"width\":600,\"height\":96,\"caption\":\"GuardianTV\"},\"image\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#\\\/schema\\\/person\\\/a7ea396ab9bae73d4845496dbad885f1\",\"name\":\"Abiodun Ogundairo\",\"url\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/author\\\/abiodun\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The rise of vulgar and materialistic content online - GuardianTV","description":"Is social media warping our view of reality? Dive into a candid conversation about the overwhelming tidal wave of mature and materialistic content flooding our feeds.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guardian.ng\/tv\/the-rise-of-vulgar-and-materialistic-content-online\/","og_locale":"en_US","og_type":"article","og_title":"The rise of vulgar and materialistic content online - GuardianTV","og_description":"Is social media warping our view of reality? Dive into a candid conversation about the overwhelming tidal wave of mature and materialistic content flooding our feeds.","og_url":"https:\/\/guardian.ng\/tv\/the-rise-of-vulgar-and-materialistic-content-online\/","og_site_name":"GuardianTV","article_published_time":"2026-10-30T10:02:05+00:00","og_image":[{"width":405,"height":564,"url":"https:\/\/gtvcdn.guardian.ng\/2026\/10\/zz.png","type":"image\/png"}],"author":"Abiodun Ogundairo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Abiodun Ogundairo","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/guardian.ng\/tv\/the-rise-of-vulgar-and-materialistic-content-online\/#article","isPartOf":{"@id":"https:\/\/guardian.ng\/tv\/the-rise-of-vulgar-and-materialistic-content-online\/"},"author":{"name":"Abiodun Ogundairo","@id":"https:\/\/guardian.ng\/tv\/#\/schema\/person\/a7ea396ab9bae73d4845496dbad885f1"},"headline":"The rise of vulgar and materialistic content online","datePublished":"2026-10-30T10:02:05+00:00","mainEntityOfPage":{"@id":"https:\/\/guardian.ng\/tv\/the-rise-of-vulgar-and-materialistic-content-online\/"},"wordCount":144,"publisher":{"@id":"https:\/\/guardian.ng\/tv\/#organization"},"image":{"@id":"https:\/\/guardian.ng\/tv\/the-rise-of-vulgar-and-materialistic-content-online\/#primaryimage"},"thumbnailUrl":"https:\/\/gtvcdn.guardian.ng\/2026\/10\/zz.png","keywords":["Content","Digital Ethics","Impact","Overload","Social media"],"articleSection":["Guardian Life","Top Video"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/guardian.ng\/tv\/the-rise-of-vulgar-and-materialistic-content-online\/","url":"https:\/\/guardian.ng\/tv\/the-rise-of-vulgar-and-materialistic-content-online\/","name":"The rise of vulgar and materialistic content online - GuardianTV","isPartOf":{"@id":"https:\/\/guardian.ng\/tv\/#website"},"primaryImageOfPage":{"@id":"https:\/\/guardian.ng\/tv\/the-rise-of-vulgar-and-materialistic-content-online\/#primaryimage"},"image":{"@id":"https:\/\/guardian.ng\/tv\/the-rise-of-vulgar-and-materialistic-content-online\/#primaryimage"},"thumbnailUrl":"https:\/\/gtvcdn.guardian.ng\/2026\/10\/zz.png","datePublished":"2026-10-30T10:02:05+00:00","description":"Is social media warping our view of reality? Dive into a candid conversation about the overwhelming tidal wave of mature and materialistic content flooding our feeds.","breadcrumb":{"@id":"https:\/\/guardian.ng\/tv\/the-rise-of-vulgar-and-materialistic-content-online\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guardian.ng\/tv\/the-rise-of-vulgar-and-materialistic-content-online\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/guardian.ng\/tv\/the-rise-of-vulgar-and-materialistic-content-online\/#primaryimage","url":"https:\/\/gtvcdn.guardian.ng\/2026\/10\/zz.png","contentUrl":"https:\/\/gtvcdn.guardian.ng\/2026\/10\/zz.png","width":405,"height":564,"caption":"The rise of vulgar and materialistic content online"},{"@type":"BreadcrumbList","@id":"https:\/\/guardian.ng\/tv\/the-rise-of-vulgar-and-materialistic-content-online\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guardian.ng\/tv\/"},{"@type":"ListItem","position":2,"name":"The rise of vulgar and materialistic content online"}]},{"@type":"WebSite","@id":"https:\/\/guardian.ng\/tv\/#website","url":"https:\/\/guardian.ng\/tv\/","name":"GuardianTV","description":"","publisher":{"@id":"https:\/\/guardian.ng\/tv\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guardian.ng\/tv\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/guardian.ng\/tv\/#organization","name":"GuardianTV","url":"https:\/\/guardian.ng\/tv\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/guardian.ng\/tv\/#\/schema\/logo\/image\/","url":"https:\/\/gtvcdn.guardian.ng\/2026\/09\/5SUudJ8m-oZUN2RNk-Logo-white.png","contentUrl":"https:\/\/gtvcdn.guardian.ng\/2026\/09\/5SUudJ8m-oZUN2RNk-Logo-white.png","width":600,"height":96,"caption":"GuardianTV"},"image":{"@id":"https:\/\/guardian.ng\/tv\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/guardian.ng\/tv\/#\/schema\/person\/a7ea396ab9bae73d4845496dbad885f1","name":"Abiodun Ogundairo","url":"https:\/\/guardian.ng\/tv\/author\/abiodun\/"}]}},"_links":{"self":[{"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/posts\/132121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/comments?post=132121"}],"version-history":[{"count":2,"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/posts\/132121\/revisions"}],"predecessor-version":[{"id":132127,"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/posts\/132121\/revisions\/132127"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/media\/132124"}],"wp:attachment":[{"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/media?parent=132121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/categories?post=132121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/tags?post=132121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}