{"id":59888,"date":"2019-11-29T15:40:40","date_gmt":"2019-11-29T15:40:40","guid":{"rendered":"http:\/\/34.140.144.153\/2019\/11\/29\/fashions-silent-titans-the-secret-lives-of-press-officers\/"},"modified":"2019-11-29T15:40:40","modified_gmt":"2019-11-29T15:40:40","slug":"fashions-silent-titans-the-secret-lives-of-press-officers","status":"publish","type":"post","link":"https:\/\/guardian.ng\/tv\/fashions-silent-titans-the-secret-lives-of-press-officers\/","title":{"rendered":"Fashion&#8217;s silent titans: The secret lives of press officers"},"content":{"rendered":"<div class=\"dailymotion-responsive-container\" style=\"position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%;\"><div class=\"dailymotion-player\"><script src=\"https:\/\/geo.dailymotion.com\/player\/x1ee8e.js\" data-video=\"k5CaowyvCVoN0Gvro0w\"><\/script><\/div><br><br><\/div>\n","protected":false},"excerpt":{"rendered":"<p>They&#8217;re key actors in the world of fashion \u2013 but rarely seen or heard. It\u2019s the job of press officers to come up with innovative communications strategies to get the media to relay their brand&#8217;s messaging. And then there&#8217;s the small matter of getting customers to believe the brand is worth those hefty price tags. It\u2019s complicated work that requires diplomacy, a way with words and audacity.<\/p>\n","protected":false},"author":2,"featured_media":59889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_gam_disable_ads":false,"footnotes":""},"categories":[1190],"tags":[6864,24742,1193,537],"class_list":["post-59888","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-fashion","tag-brand","tag-communications-strategies","tag-fashion","tag-job","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fashion&#039;s silent titans: The secret lives of press officers - GuardianTV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guardian.ng\/tv\/fashions-silent-titans-the-secret-lives-of-press-officers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fashion&#039;s silent titans: The secret lives of press officers - GuardianTV\" \/>\n<meta property=\"og:description\" content=\"They&#039;re key actors in the world of fashion \u2013 but rarely seen or heard. 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