{"id":75040,"date":"2020-12-24T15:44:11","date_gmt":"2020-12-24T15:44:11","guid":{"rendered":"http:\/\/34.140.144.153\/2020\/12\/24\/the-age-of-fast-fashion-how-to-kick-the-planets-shopaholic-habit\/"},"modified":"2020-12-24T15:44:11","modified_gmt":"2020-12-24T15:44:11","slug":"the-age-of-fast-fashion-how-to-kick-the-planets-shopaholic-habit","status":"publish","type":"post","link":"https:\/\/guardian.ng\/tv\/the-age-of-fast-fashion-how-to-kick-the-planets-shopaholic-habit\/","title":{"rendered":"The age of fast fashion: How to kick the planet&#8217;s shopaholic habit?"},"content":{"rendered":"<div class=\"dailymotion-responsive-container\" style=\"position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%;\"><div class=\"dailymotion-player\"><script src=\"https:\/\/geo.dailymotion.com\/player\/x1ee8e.js\" data-video=\"k1m0yeLUdac4Y0wxa9i\"><\/script><\/div><br><br><\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re looking for that tacky Christmas jumper to provide a dose of light relief from 2020, you&#8217;ve come to the wrong place. Besides the pandemic, we still have a planet to save. The problem is cheap clothes with a short shelf life. It&#8217;s called fast fashion. Since World War II, what we wear has grown cheaper and cheaper while coming from further and further away. We ask about the scale of the carbon footprint and social cost, and how TikTok and Instagram have further fed that buying frenzy. The world&#8217;s favourite sport is not football. It is shopping.<\/p>\n","protected":false},"author":2,"featured_media":75041,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_gam_disable_ads":false,"footnotes":""},"categories":[1190],"tags":[1193,32796],"class_list":["post-75040","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-fashion","tag-fashion","tag-shopaholic-habit","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The age of fast fashion: How to kick the planet&#039;s shopaholic habit? - GuardianTV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guardian.ng\/tv\/the-age-of-fast-fashion-how-to-kick-the-planets-shopaholic-habit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The age of fast fashion: How to kick the planet&#039;s shopaholic habit? - GuardianTV\" \/>\n<meta property=\"og:description\" content=\"If you&#039;re looking for that tacky Christmas jumper to provide a dose of light relief from 2020, you&#039;ve come to the wrong place. Besides the pandemic, we still have a planet to save. The problem is cheap clothes with a short shelf life. It&#039;s called fast fashion. Since World War II, what we wear has grown cheaper and cheaper while coming from further and further away. We ask about the scale of the carbon footprint and social cost, and how TikTok and Instagram have further fed that buying frenzy. The world&#039;s favourite sport is not football. It is shopping.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guardian.ng\/tv\/the-age-of-fast-fashion-how-to-kick-the-planets-shopaholic-habit\/\" \/>\n<meta property=\"og:site_name\" content=\"GuardianTV\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-24T15:44:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.eu-west-1.amazonaws.com\/tv.guardian.ng\/2024\/06\/ff-2-22.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Abiodun Ogundairo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Abiodun Ogundairo\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/the-age-of-fast-fashion-how-to-kick-the-planets-shopaholic-habit\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/the-age-of-fast-fashion-how-to-kick-the-planets-shopaholic-habit\\\/\"},\"author\":{\"name\":\"Abiodun Ogundairo\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#\\\/schema\\\/person\\\/a7ea396ab9bae73d4845496dbad885f1\"},\"headline\":\"The age of fast fashion: How to kick the planet&#8217;s shopaholic habit?\",\"datePublished\":\"2020-12-24T15:44:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/the-age-of-fast-fashion-how-to-kick-the-planets-shopaholic-habit\\\/\"},\"wordCount\":23,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/the-age-of-fast-fashion-how-to-kick-the-planets-shopaholic-habit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gtvcdn.guardian.ng\\\/2024\\\/06\\\/ff-2-22.jpg\",\"keywords\":[\"Fashion\",\"shopaholic habit\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/guardian.ng\\\/tv\\\/the-age-of-fast-fashion-how-to-kick-the-planets-shopaholic-habit\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/the-age-of-fast-fashion-how-to-kick-the-planets-shopaholic-habit\\\/\",\"url\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/the-age-of-fast-fashion-how-to-kick-the-planets-shopaholic-habit\\\/\",\"name\":\"The age of fast fashion: How to kick the planet's shopaholic habit? - GuardianTV\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/the-age-of-fast-fashion-how-to-kick-the-planets-shopaholic-habit\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/the-age-of-fast-fashion-how-to-kick-the-planets-shopaholic-habit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gtvcdn.guardian.ng\\\/2024\\\/06\\\/ff-2-22.jpg\",\"datePublished\":\"2020-12-24T15:44:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/the-age-of-fast-fashion-how-to-kick-the-planets-shopaholic-habit\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/guardian.ng\\\/tv\\\/the-age-of-fast-fashion-how-to-kick-the-planets-shopaholic-habit\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/the-age-of-fast-fashion-how-to-kick-the-planets-shopaholic-habit\\\/#primaryimage\",\"url\":\"https:\\\/\\\/gtvcdn.guardian.ng\\\/2024\\\/06\\\/ff-2-22.jpg\",\"contentUrl\":\"https:\\\/\\\/gtvcdn.guardian.ng\\\/2024\\\/06\\\/ff-2-22.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/the-age-of-fast-fashion-how-to-kick-the-planets-shopaholic-habit\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The age of fast fashion: How to kick the planet&#8217;s shopaholic habit?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#website\",\"url\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/\",\"name\":\"GuardianTV\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#organization\",\"name\":\"GuardianTV\",\"url\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/gtvcdn.guardian.ng\\\/2026\\\/09\\\/5SUudJ8m-oZUN2RNk-Logo-white.png\",\"contentUrl\":\"https:\\\/\\\/gtvcdn.guardian.ng\\\/2026\\\/09\\\/5SUudJ8m-oZUN2RNk-Logo-white.png\",\"width\":600,\"height\":96,\"caption\":\"GuardianTV\"},\"image\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#\\\/schema\\\/person\\\/a7ea396ab9bae73d4845496dbad885f1\",\"name\":\"Abiodun Ogundairo\",\"url\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/author\\\/abiodun\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The age of fast fashion: How to kick the planet's shopaholic habit? - GuardianTV","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guardian.ng\/tv\/the-age-of-fast-fashion-how-to-kick-the-planets-shopaholic-habit\/","og_locale":"en_US","og_type":"article","og_title":"The age of fast fashion: How to kick the planet's shopaholic habit? - GuardianTV","og_description":"If you're looking for that tacky Christmas jumper to provide a dose of light relief from 2020, you've come to the wrong place. Besides the pandemic, we still have a planet to save. The problem is cheap clothes with a short shelf life. It's called fast fashion. Since World War II, what we wear has grown cheaper and cheaper while coming from further and further away. We ask about the scale of the carbon footprint and social cost, and how TikTok and Instagram have further fed that buying frenzy. The world's favourite sport is not football. It is shopping.","og_url":"https:\/\/guardian.ng\/tv\/the-age-of-fast-fashion-how-to-kick-the-planets-shopaholic-habit\/","og_site_name":"GuardianTV","article_published_time":"2020-12-24T15:44:11+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/s3.eu-west-1.amazonaws.com\/tv.guardian.ng\/2024\/06\/ff-2-22.jpg","type":"image\/jpeg"}],"author":"Abiodun Ogundairo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Abiodun Ogundairo"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/guardian.ng\/tv\/the-age-of-fast-fashion-how-to-kick-the-planets-shopaholic-habit\/#article","isPartOf":{"@id":"https:\/\/guardian.ng\/tv\/the-age-of-fast-fashion-how-to-kick-the-planets-shopaholic-habit\/"},"author":{"name":"Abiodun Ogundairo","@id":"https:\/\/guardian.ng\/tv\/#\/schema\/person\/a7ea396ab9bae73d4845496dbad885f1"},"headline":"The age of fast fashion: How to kick the planet&#8217;s shopaholic habit?","datePublished":"2020-12-24T15:44:11+00:00","mainEntityOfPage":{"@id":"https:\/\/guardian.ng\/tv\/the-age-of-fast-fashion-how-to-kick-the-planets-shopaholic-habit\/"},"wordCount":23,"commentCount":0,"publisher":{"@id":"https:\/\/guardian.ng\/tv\/#organization"},"image":{"@id":"https:\/\/guardian.ng\/tv\/the-age-of-fast-fashion-how-to-kick-the-planets-shopaholic-habit\/#primaryimage"},"thumbnailUrl":"https:\/\/gtvcdn.guardian.ng\/2024\/06\/ff-2-22.jpg","keywords":["Fashion","shopaholic habit"],"articleSection":["Fashion"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/guardian.ng\/tv\/the-age-of-fast-fashion-how-to-kick-the-planets-shopaholic-habit\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/guardian.ng\/tv\/the-age-of-fast-fashion-how-to-kick-the-planets-shopaholic-habit\/","url":"https:\/\/guardian.ng\/tv\/the-age-of-fast-fashion-how-to-kick-the-planets-shopaholic-habit\/","name":"The age of fast fashion: How to kick the planet's shopaholic habit? - GuardianTV","isPartOf":{"@id":"https:\/\/guardian.ng\/tv\/#website"},"primaryImageOfPage":{"@id":"https:\/\/guardian.ng\/tv\/the-age-of-fast-fashion-how-to-kick-the-planets-shopaholic-habit\/#primaryimage"},"image":{"@id":"https:\/\/guardian.ng\/tv\/the-age-of-fast-fashion-how-to-kick-the-planets-shopaholic-habit\/#primaryimage"},"thumbnailUrl":"https:\/\/gtvcdn.guardian.ng\/2024\/06\/ff-2-22.jpg","datePublished":"2020-12-24T15:44:11+00:00","breadcrumb":{"@id":"https:\/\/guardian.ng\/tv\/the-age-of-fast-fashion-how-to-kick-the-planets-shopaholic-habit\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guardian.ng\/tv\/the-age-of-fast-fashion-how-to-kick-the-planets-shopaholic-habit\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/guardian.ng\/tv\/the-age-of-fast-fashion-how-to-kick-the-planets-shopaholic-habit\/#primaryimage","url":"https:\/\/gtvcdn.guardian.ng\/2024\/06\/ff-2-22.jpg","contentUrl":"https:\/\/gtvcdn.guardian.ng\/2024\/06\/ff-2-22.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/guardian.ng\/tv\/the-age-of-fast-fashion-how-to-kick-the-planets-shopaholic-habit\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guardian.ng\/tv\/"},{"@type":"ListItem","position":2,"name":"The age of fast fashion: How to kick the planet&#8217;s shopaholic habit?"}]},{"@type":"WebSite","@id":"https:\/\/guardian.ng\/tv\/#website","url":"https:\/\/guardian.ng\/tv\/","name":"GuardianTV","description":"","publisher":{"@id":"https:\/\/guardian.ng\/tv\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guardian.ng\/tv\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/guardian.ng\/tv\/#organization","name":"GuardianTV","url":"https:\/\/guardian.ng\/tv\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/guardian.ng\/tv\/#\/schema\/logo\/image\/","url":"https:\/\/gtvcdn.guardian.ng\/2026\/09\/5SUudJ8m-oZUN2RNk-Logo-white.png","contentUrl":"https:\/\/gtvcdn.guardian.ng\/2026\/09\/5SUudJ8m-oZUN2RNk-Logo-white.png","width":600,"height":96,"caption":"GuardianTV"},"image":{"@id":"https:\/\/guardian.ng\/tv\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/guardian.ng\/tv\/#\/schema\/person\/a7ea396ab9bae73d4845496dbad885f1","name":"Abiodun Ogundairo","url":"https:\/\/guardian.ng\/tv\/author\/abiodun\/"}]}},"_links":{"self":[{"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/posts\/75040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/comments?post=75040"}],"version-history":[{"count":0,"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/posts\/75040\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/media\/75041"}],"wp:attachment":[{"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/media?parent=75040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/categories?post=75040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/tags?post=75040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}