{"id":93277,"date":"2025-11-01T10:43:39","date_gmt":"2025-11-01T10:43:39","guid":{"rendered":"https:\/\/tv.guardian.ng\/?p=93277"},"modified":"2025-10-31T16:44:59","modified_gmt":"2025-10-31T16:44:59","slug":"why-fair-trade-still-matters-when-coffee-and-cocoa-prices-are-high","status":"publish","type":"post","link":"https:\/\/guardian.ng\/tv\/why-fair-trade-still-matters-when-coffee-and-cocoa-prices-are-high\/","title":{"rendered":"Why fair trade still matters when coffee and cocoa prices are high"},"content":{"rendered":"<div class=\"dailymotion-player\"><script src=\"https:\/\/geo.dailymotion.com\/player\/x1ee8e.js\" data-video=\"k2QiH47MdLeH9wE7O50\"><\/script><\/div><br><br><p>\nVolatile weather affecting harvests, uncertainty in global trade and rising production costs could soon make everyday treats like coffee, tea and chocolate a luxury. But are the farmers growing them getting a fair share of the price surge? Yuka Royer discusses this and more with Jason Archie-Acheampong, sustainable sourcing lead for coffee and cocoa at the Fairtrade Foundation.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Volatile weather affecting harvests, uncertainty in global trade and rising production costs could soon make everyday treats like coffee, tea and chocolate a luxury. But are the farmers growing them getting a fair share of the price surge? Yuka Royer discusses this and more with Jason Archie-Acheampong, sustainable sourcing lead for coffee and cocoa at [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":93278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gam_disable_ads":false,"footnotes":""},"categories":[1077],"tags":[3112,4466,39058,39059,784,14619],"class_list":["post-93277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-cocoa","tag-coffee","tag-european-landmark","tag-fair-trade","tag-prices","tag-sagrada-familia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why fair trade still matters when coffee and cocoa prices are high - GuardianTV<\/title>\n<meta name=\"description\" content=\"Volatile weather affecting harvests, uncertainty in global trade and rising production costs could soon make everyday treats like coffee, tea and chocolate a luxury. But are the farmers growing them getting a fair share of the price surge? Yuka Royer discusses this and more with Jason Archie-Acheampong, sustainable sourcing lead for coffee and cocoa at the Fairtrade Foundation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guardian.ng\/tv\/why-fair-trade-still-matters-when-coffee-and-cocoa-prices-are-high\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why fair trade still matters when coffee and cocoa prices are high - GuardianTV\" \/>\n<meta property=\"og:description\" content=\"Volatile weather affecting harvests, uncertainty in global trade and rising production costs could soon make everyday treats like coffee, tea and chocolate a luxury. But are the farmers growing them getting a fair share of the price surge? Yuka Royer discusses this and more with Jason Archie-Acheampong, sustainable sourcing lead for coffee and cocoa at the Fairtrade Foundation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guardian.ng\/tv\/why-fair-trade-still-matters-when-coffee-and-cocoa-prices-are-high\/\" \/>\n<meta property=\"og:site_name\" content=\"GuardianTV\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-01T10:43:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.eu-west-1.amazonaws.com\/tv.guardian.ng\/2025\/10\/kk-9.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Abiodun Ogundairo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Abiodun Ogundairo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/why-fair-trade-still-matters-when-coffee-and-cocoa-prices-are-high\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/why-fair-trade-still-matters-when-coffee-and-cocoa-prices-are-high\\\/\"},\"author\":{\"name\":\"Abiodun Ogundairo\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#\\\/schema\\\/person\\\/a7ea396ab9bae73d4845496dbad885f1\"},\"headline\":\"Why fair trade still matters when coffee and cocoa prices are high\",\"datePublished\":\"2025-11-01T10:43:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/why-fair-trade-still-matters-when-coffee-and-cocoa-prices-are-high\\\/\"},\"wordCount\":78,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/why-fair-trade-still-matters-when-coffee-and-cocoa-prices-are-high\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gtvcdn.guardian.ng\\\/2025\\\/10\\\/kk-9.jpg\",\"keywords\":[\"cocoa\",\"Coffee\",\"European landmark\",\"fair trade\",\"Prices\",\"Sagrada Familia\"],\"articleSection\":[\"Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/guardian.ng\\\/tv\\\/why-fair-trade-still-matters-when-coffee-and-cocoa-prices-are-high\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/why-fair-trade-still-matters-when-coffee-and-cocoa-prices-are-high\\\/\",\"url\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/why-fair-trade-still-matters-when-coffee-and-cocoa-prices-are-high\\\/\",\"name\":\"Why fair trade still matters when coffee and cocoa prices are high - GuardianTV\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/why-fair-trade-still-matters-when-coffee-and-cocoa-prices-are-high\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/why-fair-trade-still-matters-when-coffee-and-cocoa-prices-are-high\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gtvcdn.guardian.ng\\\/2025\\\/10\\\/kk-9.jpg\",\"datePublished\":\"2025-11-01T10:43:39+00:00\",\"description\":\"Volatile weather affecting harvests, uncertainty in global trade and rising production costs could soon make everyday treats like coffee, tea and chocolate a luxury. But are the farmers growing them getting a fair share of the price surge? Yuka Royer discusses this and more with Jason Archie-Acheampong, sustainable sourcing lead for coffee and cocoa at the Fairtrade Foundation.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/why-fair-trade-still-matters-when-coffee-and-cocoa-prices-are-high\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/guardian.ng\\\/tv\\\/why-fair-trade-still-matters-when-coffee-and-cocoa-prices-are-high\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/why-fair-trade-still-matters-when-coffee-and-cocoa-prices-are-high\\\/#primaryimage\",\"url\":\"https:\\\/\\\/gtvcdn.guardian.ng\\\/2025\\\/10\\\/kk-9.jpg\",\"contentUrl\":\"https:\\\/\\\/gtvcdn.guardian.ng\\\/2025\\\/10\\\/kk-9.jpg\",\"width\":750,\"height\":500,\"caption\":\"Why fair trade still matters when coffee and cocoa prices are high\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/why-fair-trade-still-matters-when-coffee-and-cocoa-prices-are-high\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why fair trade still matters when coffee and cocoa prices are high\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#website\",\"url\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/\",\"name\":\"GuardianTV\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#organization\",\"name\":\"GuardianTV\",\"url\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/gtvcdn.guardian.ng\\\/2026\\\/09\\\/5SUudJ8m-oZUN2RNk-Logo-white.png\",\"contentUrl\":\"https:\\\/\\\/gtvcdn.guardian.ng\\\/2026\\\/09\\\/5SUudJ8m-oZUN2RNk-Logo-white.png\",\"width\":600,\"height\":96,\"caption\":\"GuardianTV\"},\"image\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#\\\/schema\\\/person\\\/a7ea396ab9bae73d4845496dbad885f1\",\"name\":\"Abiodun Ogundairo\",\"url\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/author\\\/abiodun\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why fair trade still matters when coffee and cocoa prices are high - GuardianTV","description":"Volatile weather affecting harvests, uncertainty in global trade and rising production costs could soon make everyday treats like coffee, tea and chocolate a luxury. But are the farmers growing them getting a fair share of the price surge? Yuka Royer discusses this and more with Jason Archie-Acheampong, sustainable sourcing lead for coffee and cocoa at the Fairtrade Foundation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guardian.ng\/tv\/why-fair-trade-still-matters-when-coffee-and-cocoa-prices-are-high\/","og_locale":"en_US","og_type":"article","og_title":"Why fair trade still matters when coffee and cocoa prices are high - GuardianTV","og_description":"Volatile weather affecting harvests, uncertainty in global trade and rising production costs could soon make everyday treats like coffee, tea and chocolate a luxury. But are the farmers growing them getting a fair share of the price surge? Yuka Royer discusses this and more with Jason Archie-Acheampong, sustainable sourcing lead for coffee and cocoa at the Fairtrade Foundation.","og_url":"https:\/\/guardian.ng\/tv\/why-fair-trade-still-matters-when-coffee-and-cocoa-prices-are-high\/","og_site_name":"GuardianTV","article_published_time":"2025-11-01T10:43:39+00:00","og_image":[{"width":750,"height":500,"url":"https:\/\/s3.eu-west-1.amazonaws.com\/tv.guardian.ng\/2025\/10\/kk-9.jpg","type":"image\/jpeg"}],"author":"Abiodun Ogundairo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Abiodun Ogundairo","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/guardian.ng\/tv\/why-fair-trade-still-matters-when-coffee-and-cocoa-prices-are-high\/#article","isPartOf":{"@id":"https:\/\/guardian.ng\/tv\/why-fair-trade-still-matters-when-coffee-and-cocoa-prices-are-high\/"},"author":{"name":"Abiodun Ogundairo","@id":"https:\/\/guardian.ng\/tv\/#\/schema\/person\/a7ea396ab9bae73d4845496dbad885f1"},"headline":"Why fair trade still matters when coffee and cocoa prices are high","datePublished":"2025-11-01T10:43:39+00:00","mainEntityOfPage":{"@id":"https:\/\/guardian.ng\/tv\/why-fair-trade-still-matters-when-coffee-and-cocoa-prices-are-high\/"},"wordCount":78,"commentCount":0,"publisher":{"@id":"https:\/\/guardian.ng\/tv\/#organization"},"image":{"@id":"https:\/\/guardian.ng\/tv\/why-fair-trade-still-matters-when-coffee-and-cocoa-prices-are-high\/#primaryimage"},"thumbnailUrl":"https:\/\/gtvcdn.guardian.ng\/2025\/10\/kk-9.jpg","keywords":["cocoa","Coffee","European landmark","fair trade","Prices","Sagrada Familia"],"articleSection":["Business"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/guardian.ng\/tv\/why-fair-trade-still-matters-when-coffee-and-cocoa-prices-are-high\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/guardian.ng\/tv\/why-fair-trade-still-matters-when-coffee-and-cocoa-prices-are-high\/","url":"https:\/\/guardian.ng\/tv\/why-fair-trade-still-matters-when-coffee-and-cocoa-prices-are-high\/","name":"Why fair trade still matters when coffee and cocoa prices are high - GuardianTV","isPartOf":{"@id":"https:\/\/guardian.ng\/tv\/#website"},"primaryImageOfPage":{"@id":"https:\/\/guardian.ng\/tv\/why-fair-trade-still-matters-when-coffee-and-cocoa-prices-are-high\/#primaryimage"},"image":{"@id":"https:\/\/guardian.ng\/tv\/why-fair-trade-still-matters-when-coffee-and-cocoa-prices-are-high\/#primaryimage"},"thumbnailUrl":"https:\/\/gtvcdn.guardian.ng\/2025\/10\/kk-9.jpg","datePublished":"2025-11-01T10:43:39+00:00","description":"Volatile weather affecting harvests, uncertainty in global trade and rising production costs could soon make everyday treats like coffee, tea and chocolate a luxury. But are the farmers growing them getting a fair share of the price surge? Yuka Royer discusses this and more with Jason Archie-Acheampong, sustainable sourcing lead for coffee and cocoa at the Fairtrade Foundation.","breadcrumb":{"@id":"https:\/\/guardian.ng\/tv\/why-fair-trade-still-matters-when-coffee-and-cocoa-prices-are-high\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guardian.ng\/tv\/why-fair-trade-still-matters-when-coffee-and-cocoa-prices-are-high\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/guardian.ng\/tv\/why-fair-trade-still-matters-when-coffee-and-cocoa-prices-are-high\/#primaryimage","url":"https:\/\/gtvcdn.guardian.ng\/2025\/10\/kk-9.jpg","contentUrl":"https:\/\/gtvcdn.guardian.ng\/2025\/10\/kk-9.jpg","width":750,"height":500,"caption":"Why fair trade still matters when coffee and cocoa prices are high"},{"@type":"BreadcrumbList","@id":"https:\/\/guardian.ng\/tv\/why-fair-trade-still-matters-when-coffee-and-cocoa-prices-are-high\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guardian.ng\/tv\/"},{"@type":"ListItem","position":2,"name":"Why fair trade still matters when coffee and cocoa prices are high"}]},{"@type":"WebSite","@id":"https:\/\/guardian.ng\/tv\/#website","url":"https:\/\/guardian.ng\/tv\/","name":"GuardianTV","description":"","publisher":{"@id":"https:\/\/guardian.ng\/tv\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guardian.ng\/tv\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/guardian.ng\/tv\/#organization","name":"GuardianTV","url":"https:\/\/guardian.ng\/tv\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/guardian.ng\/tv\/#\/schema\/logo\/image\/","url":"https:\/\/gtvcdn.guardian.ng\/2026\/09\/5SUudJ8m-oZUN2RNk-Logo-white.png","contentUrl":"https:\/\/gtvcdn.guardian.ng\/2026\/09\/5SUudJ8m-oZUN2RNk-Logo-white.png","width":600,"height":96,"caption":"GuardianTV"},"image":{"@id":"https:\/\/guardian.ng\/tv\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/guardian.ng\/tv\/#\/schema\/person\/a7ea396ab9bae73d4845496dbad885f1","name":"Abiodun Ogundairo","url":"https:\/\/guardian.ng\/tv\/author\/abiodun\/"}]}},"_links":{"self":[{"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/posts\/93277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/comments?post=93277"}],"version-history":[{"count":1,"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/posts\/93277\/revisions"}],"predecessor-version":[{"id":93279,"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/posts\/93277\/revisions\/93279"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/media\/93278"}],"wp:attachment":[{"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/media?parent=93277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/categories?post=93277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/tags?post=93277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}