{"id":93787,"date":"2025-11-15T10:48:41","date_gmt":"2025-11-15T10:48:41","guid":{"rendered":"https:\/\/tv.guardian.ng\/?p=93787"},"modified":"2025-11-14T13:50:00","modified_gmt":"2025-11-14T13:50:00","slug":"chinas-singles-day-goes-big-but-physical-stores-are-left-behind","status":"publish","type":"post","link":"https:\/\/guardian.ng\/tv\/chinas-singles-day-goes-big-but-physical-stores-are-left-behind\/","title":{"rendered":"China&#8217;s &#8216;Singles&#8217; Day&#8217; goes big, but physical stores are left behind"},"content":{"rendered":"<div class=\"dailymotion-player\"><script src=\"https:\/\/geo.dailymotion.com\/player\/x1ee8e.js\" data-video=\"k1chos2hLAL1nkEcnpi\"><\/script><\/div><br><br><p>\nChinese consumers, anxious about the slowing economy and worn out by endless retail discounts, are showing signs of fatigue toward the annual &#8220;Singles&#8217; Day&#8221; shopping extravaganza \u2013 a worrying trend for Beijing as it looks to boost spending. The event was first launched by Alibaba in 2009 and is held each year on November 11. It has since grown into a month-long sales marathon for China&#8217;s e-commerce giants. We take a closer look.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chinese consumers, anxious about the slowing economy and worn out by endless retail discounts, are showing signs of fatigue toward the annual &#8220;Singles&#8217; Day&#8221; shopping extravaganza \u2013 a worrying trend for Beijing as it looks to boost spending. The event was first launched by Alibaba in 2009 and is held each year on November 11. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":93788,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gam_disable_ads":false,"footnotes":""},"categories":[1077],"tags":[191,18977,39187],"class_list":["post-93787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-china","tag-day","tag-physical-stores"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>China&#039;s &#039;Singles&#039; Day&#039; goes big, but physical stores are left behind - GuardianTV<\/title>\n<meta name=\"description\" content=\"Chinese consumers, anxious about the slowing economy and worn out by endless retail discounts, are showing signs of fatigue toward the annual &quot;Singles&#039; Day&quot; shopping extravaganza \u2013 a worrying trend for Beijing as it looks to boost spending. The event was first launched by Alibaba in 2009 and is held each year on November 11. It has since grown into a month-long sales marathon for China&#039;s e-commerce giants. We take a closer look.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guardian.ng\/tv\/chinas-singles-day-goes-big-but-physical-stores-are-left-behind\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"China&#039;s &#039;Singles&#039; Day&#039; goes big, but physical stores are left behind - GuardianTV\" \/>\n<meta property=\"og:description\" content=\"Chinese consumers, anxious about the slowing economy and worn out by endless retail discounts, are showing signs of fatigue toward the annual &quot;Singles&#039; Day&quot; shopping extravaganza \u2013 a worrying trend for Beijing as it looks to boost spending. The event was first launched by Alibaba in 2009 and is held each year on November 11. 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