With how she does it series, herconomy inspires women

Leading financial service and community, Herconomy, is steady on a mission to empower women through various means, such as capacity building, enterprise challenges, training sessions and more. Since its inception in 2019, the organisation has been uplifting and empowering women through it’s initiatives.


Leading financial service and community, Herconomy, is steady on a mission to empower women through various means, such as capacity building, enterprise challenges, training sessions and more. Since its inception in 2019, the organisation has been uplifting and empowering women through it’s initiatives.

Last year, the woman-focused community championed the Each Woman Bring One Campaign, a movement that was launched on World Savings Day, in October 2022. After noticing only 35 per cent of women in Nigeria had formal bank accounts, Herconomy decided to change the narrative with a campaign that sparked growth. 

During the course of the campaign, Herconomy teamed up with Anita Adetoye, Delphinator, Daala Oruwari and Phoenix Blvck to encourage women to not only save but to be financially independent.

Anita believes that ‘’Herconomy is a bank for women in Africa and personally it is time for women in Africa to gain their financial freedom.’’   This year, Herconomy is making even bolder moves by celebrating and uplifting women with the How She Does It project, a documentary series produced to showcase talented women in various industries. The docuseries features episodes on talents such as Atinuke Stanley-Pepple, Imabong Akpan, Mary Edoro, Chidinma Uzoma and Giwa Oluwafunke Ajose.

These women are making significant contributions and accomplishing incredible feats in their various industries. Despite facing numerous obstacles and biases, they continue to break barriers, push boundaries and challenge the status quo.

With this docuseries, Herconomy aims to inspire those who have been unable to take the plunge and go after their dreams because they have not seen any visible representation of their dreams or the reality they would like to live. The platform is prioritising women by shedding light on how women are making significant contributions across different industries. 

Speaking about the How She Does It series, Ms Ife Durosinmi-Etti believes “These stories are set to encourage other women to be confident and showcase what they can bring to the table.”

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