Ecobank unveils new consumer campaign

Ecobank Nigeria has launched a fully-integrated consumer advertising campaign tagged “Move on Up”, in efforts to ensure quality, accessible and convenient digital banking solutions across the country.

According to the bank, a subsidiary of Ecobank Transnational Incorporated (ETI), with its operations present in 36 African countries, the move will consolidate further online and real time branch network in over 450 locations across Nigeria.

The Managing Director, Ecobank Nigeria, Charles Kie, said: “We are delighted to be launching this campaign in Nigeria. Ecobank Nigeria has grown consistently over the years to become a well-recognised corporate brand in the Nigerian banking industry.

“Our mission is to ensure that our customers have access to world-class, convenient, accessible and reliable banking solutions in Nigeria. This new campaign demonstrates how we are fulfilling that mission.”

The Deputy Managing Director, Tony Okpanachi said the new campaign also showcases the lender’s range of banking solutions and the many ways it helps consumers every day.

To him, the initiative, which rests on three pillars- digital convenience, relevance and choice, offers a unique proposition to the Group’s service delivery..

“Customers want the convenience of banking, from being able to pay with an Ecobank card to making financial transactions on their mobile phones, over the internet, at automated teller machines and at different points of sale.

“Ecobank creates personal banking solutions that are relevant to its customers, such as a range of accounts packaged together as bundles.

“The initiative comes via the accessibility of wide-ranging products and services, thanks to Ecobank’s leading Pan-African platform,” he said.

The Group’s Head of Marketing, Ama Okyere, who led the development and production of Move on Up campaign, said: “This fully-integrated consumer advertising campaign demonstrates Ecobank’s relevance in our consumer’s life. We are pleased to roll it out in Nigeria, a key market for Ecobank.”