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Kasapreko raises bar in consumer protection


…Unveils new hologram seal cap for Alomo Biters

TO properly differentiate its product and protect it from counterfeiters, kasapreko Company Limited, producer of medicinal alcoholic beverage, Alomo Bitters has unveiled the new look for the product.

   Consequently, consumers of Alomo Bitters can now continue to enjoy the medicinal herbal drink in the 75cl glass and 200ml pet bottles, which have now been fortified with Hologram seal caps. 

   The Hologram seal is a silver-like shining seal that is similar to that found on the non-polymer Nigerian Naira notes, and it has been strategically positioned on the cap of every bottle of Alomo Bitters for easy identification of the authentic bitters brand as against the imitation.

   Speaking at the unveiling in Lagos, the Managing Director, Kasapreko Company Nigeria Limited, Kojo Nunoo said the introduction of hologram seal on the caps is one of the initiatives by the company to checkmate criminal faking of Alomo Bitters by unscrupulous profiteers and to protect consumers against the consumption of substandard bitters products which endanger human life.

   The refreshed packaging for Alomo Bitters, according to him, is also aimed at empowering consumers to have access to genuine Alomo Bitters at all times, adding that it further demonstrated the company’s care for the consumers and their safety.

  “This initiative is a security standard for global brands, and essentially it is meant to ensure clear brand differentiation and to highlight the unique features that distinguish Alomo Bitters from the imitated version and other substandard bitters products in the market,” Nunoo said.

   He added: ‘‘Criminal faking of the original Alomo Bitters has been a major challenge we face in Nigeria. As a company that places priority on the wellbeing of our consumers, this bothers us a lot. Hence the launch of the new hologram is aimed at helping the consumers identify the authentic Alomo Bitters when making purchase.’’

   Explaining the process involved in having the hologram security features on the caps of Alomo Bitters bottles, Nunoo said the company went as far as Germany and the United States to get reputable hologram seal companies to create the unique hologram for the brand. “This is how much we value the wellbeing of our consumers,” he stressed.

   The Head, Consumer Prospection Council (CPC), Lagos office, Tam Tamunokombia commended Kasapreko Company Nigeria Limited for rising to the challenge of protecting consumers of their product, Alomo Bitters.

  “CPC is charged by the federal government with the responsibility of attending to consumers complain and also protecting consumers from activities of importers and manufacturing of substandard products and counterfeiters of existing ones”.

He added, “we congratulate Kasapreko for this effort because apart from protecting consumers this gesture would also check activities of counterfeiters which is definitely affecting the market share of the brand”

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