LCCI honours Indomie for brand promise delivery

The Lagos Chamber of Commerce and Industry (LCCI) has conferred the ‘Brand of the Year’ award on noodles brand, Indomie Instant noodles at the just concluded Lagos Chamber of Commerce and Industry(LCCI) Awards 2017 in Lagos.

Receiving the award on behalf of Indomie, Group Head, Public Relations, Dufil Prima Foods Plc, Ashiwaju Temitope, thanked the organizers of the award, saying it was a mark of honour to be recognized as the Brand of the Year.

He said: “We are honoured as a brand to have won this prestigious award and this is to further attest to the fact that Indomie Instant Noodles is not just the leading Nigerian noodles brand but also the most preferred instant noodles in homes and everywhere noodles is consumed.

“Consumers remain the focus of our business and Indomie will continue to give them value for money through our innovative products which consumers have come to know us for over the years in order to meet their daily needs.”

President of the LCCI, Dr. Mrs. Nike Akande, who presented the award said Indomie won because the brand has made significant contributions to the advancement of the Nigerian economy especially for its impact on the country’s culinary landscape and has also consistently delivered on its brand promise and quality.

“Indomie ventured into the Nigerian market in 1988, when most brands were looking for the easiest investment points in the world and single-handedly and consistently built the massive demand in the noodles market that every other noodles brand is riding on today. The market domination Indomie is enjoying is due to hard work, innovative offerings and believe in the Nigerian entity,” she said.

The LCCI Commerce and Industry awards pride itself as a credible platform where winners emerge through a painstaking selection process from hundreds of entries supported by robust research and market intelligence.