Vitafoam expands operations, inaugurates new centre

Determined to boost profitability and enhance growth profile, Vitafoam Nigeria Plc has inaugurated the second Comfort Centre in Warri, Delta State.

Comfort Centre is a strategic presence of Vitafoam in any location which provides an easy access to the company’s products all time.
Addressing the company’s key distributors at the inauguration, the Group Managing Director, Taiwo Adeniyi, explained that the rationale for a second Comfort Centre in Warri was to meet the increasing demand for the company’s products in view of the quality associated with them.

“Vitafoam Comfort Centre is a retail concept born out of need to providing convenience and complete solution for our esteemed customers’ needs for premium comfort, wellness and relaxation.

“It is an experimental centre where our esteemed customers view, appreciate and experience Vitafoan products in use and the world of Vitafoam,” he said.

Adeniyi listed the products range in the Comfort Centre as: Lifestyle products such as Eco-Robust Sofa, Cox louge, Cladding Club Chairs, Cupboard, tables’ sets, Duvet, Bedsheet, Throw Pillows, Memory Topper etc.

Others according to him are premium health products such as spring matress and twill. He noted that the company also produces baby cot, sofa and mat. “ We also have vita leisure mat, judo trendy mat, exercise mat, music pillo and multipurpose sofa in our product range.”, he said.

Commenting further, Adeniyi explained that over the years, Vitafoam had moved from being a household name in the production of just mattresses and pillows into being a foremost provider of ultimate comfort products.

He commended the distributors for their consistent loyalty and assured them of regular production of top-class products at competitive prices.

The Chairman at the occasion, Engineer Eugene Eze expressed gratitude to Vitafoam for sustaining its leadership position through production of quality products that can compete with any of its peers worldwide.

The key distributors pledged their continuous marketing of the company’s products, noting that Vitafoam has always remained a household name.