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Longe emerges Three Crowns Milk Mum of the Year


Sales Director, FrieslandCampina WAMCO, Adewale Arikawe; jury member and celebrity dancer, Kafayat Shafau (Kaffy); grand prize winner, Three Crowns Milk Mum of the Year 2017, Oluwakemi Longe; Senior Brand Manager, Three Crowns Milk, Omolara Banjoko and jury member and Nollywood actress, Chioma Chukwuka Akpotha at the grand finale of the event held recently… in Lagos

A 30-year-old mother of one, Oluwakemi Longe, has emerged the 2017 Three Crowns Milk Mum of the Year. She was adjudged the winner ahead of five other finalists at the grand finale of the competition held recently in Lagos. The panel of judges, comprised of Nigerian’s dance queen, Kafayat Shafau (Kaffy), Nollywood screen goddess, Chioma Chukwuka Akpotha and popular On-Air-Personality, Matse.

They declared Oluwakemi Longe winner, having scored the overall highest mark in all three stages of the competition – fun, smart and fit. Longe was rewarded with an all-expense paid trip to Dubai alongside three other family members. She would also get one-year supply of Three Crowns milk products among other benefits.

Mrs. Eziamaka Ogechukwu, who emerged the first runner-up, was rewarded with a double-door refrigerator, while Mrs. Gloria Ojoh, the second runner-up, was presented a washing machine. The fourth, fifth and sixth place winners received N50,000 worth of shopping voucher and a dinner date each.

While speaking at the event, Sales Director, FrieslandCampina WAMCO, Mr. Adewale Arikawe, stated that as Nigeria’s leading low cholesterol milk brand, Three Crowns milk cares for the health and well-being of consumers, especially mothers who it believes are the strength of the family.

Arikawe said the competition was deeply rooted in the brand’s purpose of recognising and rewarding the key roles, which mothers play as care-givers for the home, adding, “Three Crowns milk has since recognised that mothers are the foundation of any family and as such they need to stay fit and healthy. This is why we strongly believe in supporting mothers to provide the care needed for the development of the home.”

Also, Senior Brand Manager, Three Crowns Milk, Mrs. Omolara Banjoko, said the initiative was a continuation of the brand’s celebration of the Nigerian mother while promoting the brand’s tagline – Healthy Mums, Happy Families in return.

“Three Crowns is a family milk brand; the company is targeting mothers because they make the buying decisions, especially for products that provide nutritional support and believes that when the mother is adequately taken care of, they would be able to take care of the rest of the family.”

In addition, she explained that the brand would continue to sustain the Mum of the Year initiative as a yearly brand activation platform for rewarding its esteemed consumers.

In her reaction, Longe expressed appreciation to FrieslandCampina WAMCO for the remarkable opportunity to participate in the competition.

“I am very excited to be crowned the Three Crowns Milk Mum of the Year. It all started about a month ago when the competition was brought to my notice. I bought a pack for myself and for some of my friends and asked them to vote for me. I was voted for and here I am now – a winner of the competition. I have never done anything like this in my life. I really want to thank the company for encouraging mums, who are the bedrock of families to stay healthy and fit.”

Kaffy, while reacting to the initiative, expressed delight at the laudable programme, adding that it would go a long way in promoting healthy lifestyle among mothers in the country and beyond.

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