– Caleb University Lagos

This article explains the methods in public relations campaign using the frank jefkins six point planning model which are the following steps:

1. Appreciation of the
problem

2.defining the objective

3. defining the public

4. selection of the media and technique

5. budgeting

6.evaluation
this article explain this stages involved and also used the SWOT and PEST analysis.
the S- strength
W- weakness
O- opportunities
T- threats
while the pest stands for – P- Political
-E- economic
-S- social
-T- technological.
the stages explains the stages in campaign and stating how the campaign would be done and how the evaluation of the campaign process to find out if the result was positive or otherwise.