MEDIA monitoring and performance audit company, P+ Measurement Services has appointed Public Relations measurement expert, Philip Odiakose as its Lead Consultant.
Philip is a specialist in PR measurement, media performance index, media monitoring and brand health analysis. He brings almost a decade of experience in brand communications audit, online reputation management and in-depth media analysis.
Speaking about his appointment, Odiakose said. “I am really excited to have joined P+. I believe it is important for clients and brands to understand that it is unhealthy for PR agencies to measure the story they put out in the media for brands and services.
It is important to help organisations implement the new Public Relations measurement standards.
“How can communication agencies be the accused, the judge and the jury for a media campaign. It is important that brands and corporations invest in independent media performance audit agencies as a means of balancing reportage being accrued by their different agencies.”
Over the years, Odiakose has been a proponent for the AMEC media measurement techniques and the Barcelona Principle now BP 2.0 that has been globally accepted by majority leading firms operating under the integrated marketing communications space.
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