-Caleb university Lagos

Behavior change communication (BCC) is an interactive process of any intervention with individuals,
communities
and/or societies (as integrated with an overall program) to develop communication
strategies to promote positive behaviors which are appropriate to their
settings. This in turn provides a supportive environment which will enable
people to initiate, sustain and maintain positive and desirable behavior
outcomes. This is a campaign on behavioral change on health lifestyle, which
urges people to cultivate healthy life style and check their HBP (High blood
pressure). It also seeks people to eat good food and also avoid harmful
substances that can affect health i.e. kidney, liver. They also urges challenge
to government to strengthen health insurances so as to help people which are of
low classes cultivate the habit of visiting the hospital so they won’t be
scared of bills. And to also create awareness to people that health is wealth. It
also urges for regular free check-up for citizens who can’t afford it and to
also create awareness. The health belief model is applicable to this which
states that it explains and predicts health-related behaviors, particularly in
regard to the uptake of health services. The health belief model was developed
in the 1950s by social psychologists at the U.S. Public Health Service and remains one
of the best known and most widely used theories in health behavior research.
The health belief model suggests that people’s beliefs about health problems,
perceived benefits of action and barriers to action, and self-efficacy
explain engagement (or lack of engagement) in health-promoting behavior.