Promasidor among top 50 brands

A survey conducted by the Top 50 Brands Nigeria, a research organisation, has picked Promasidor Nigeria Limited as one of this year’s top 50 brands in the country.

According to the company, the selection was a result of a year-long rigorous research, using Brand Strength Measurement (BSM) index, a model that tests a brand’s ability to deliver its promise to consumers.

Chief Executive Officer of the firm, Taiwo Oluboyede, presented the certificate of award to the Managing Director of Promasidor, Anders Einarsson, at the company’s premises.

A press statement issued by the Promasidor’s Head of Legal/Public Relations, Andrew Enahoro, said the executives of the two firms also deliberated on enhancing the value of the Nigeria brand.

Presenting the award, Oluboyede said Promasidor and other brands that emerged have weathered the storm of recession, achieved remarkable growth.