Nigerian Outdoor Advertising Practitioners To Hold Workshop In US.

IN furtherance of its goal to give Outdoor Advertising its rightful place in Nigeria, members of the Outdoor Advertising Association of Nigeria (OAAN) have mapped out a series of capacity-building training programmes, starting with a forthcoming Executive Education Workshop in the United States of America. Focusing on the theme of “The Art and Science of Outdoor Advertising in the Age of Digital Media”, the five-day training will hold from April 12 to 17, 2015, at the Department of Communication, North Dakota State University (NDSU), with resource persons drawn from other American universities and the American Professional Outdoor Advertising Practitioners.   The curriculum for the training, which was drawn up by OAAN members and NDSU advertising professors, shows that participants will be exposed to a wide range of topics that include business aspects and return on investments in Outdoor Advertising, Managing the Creative Process, Working with Governments and Public Institutions. Other topics include: Innovations in Outdoor Advertising Practice, Media Relations for Outdoor Agencies, and Leadership Paradigms for Outdoor Agencies, among others.