10th AMVCA Kicks Off In Lagos With Cultural Day

Senior Brand Manager, Amstel Malta, Francis Obiajulu (left); Executive Head, Content and Channels West Africa, MultiChoice, Dr Busola Tejumola; Head Judge, AMVCA, Femi Odugbemi; host, AMVCA, IK Osakioduwa and GM Marketing, Seven-Up Bottling Company, Segun Ogunleye, at the 10th AMVCA press conference held in Lagos. PHOTO: ENIOLA DANIEL

The lineup of activities for the 10th Africa Magic Viewers’ Choice Awards (AMVCA) begins on Friday, May 10, 2024, with the Cultural Day event. The Cultural Day event will formally kick off the series of activities preceding the Award Night on Saturday, May 11.

‘Cultural Day’

The Cultural Day event will feature musical performances and special cultural presentations.

Executive Head, Content and West Africa Channels, MultiChoice West Africa, Dr. Busola Tejumola, expressed her excitement about the upcoming event. She stated that the award ceremony enjoyed immense growth and recognition since its inception in 2013.

“The 10th edition of the AMVCA represents a significant milestone in our journey to celebrate African talent and creativity. This year’s edition celebrates a decade of excellence in African cinema and television. As we prepare to mark this momentous occasion, we look forward to honouring the incredible contributions of filmmakers, actors, and industry professionals who continue to inspire and entertain audiences across the continent and beyond.”

The 10th AMVCA will see winners emerge from 25 categories comprising 16 non-voting, 9 audience voting categories, and recipients of 2 recognition awards – Lifetime Achievement and Trailblazer Awards.

Read Also: AMVCA Cultural Day: A Showcase Of African Heritage

Sponsored categories include Best Lead Actor and Actress categories, sponsored by Verve and Quickteller respectively, the Best Movie, Best Digital Content Creator, and Best Indigenous Africa Magic Originals categories sponsored by Amstel Malta, and the Best Director category sponsored by Martell. MTN sponsored the Best Short Movie category, and TECNO sponsored the Best in Cinematography category. Meanwhile, Indomie sponsored the Best Unscripted M-net original and Best Writing TV Series categories.

The award night will see the return of IK Osakioduwa as host and live performances by talented music stars.

The Award Night will air live on May 11 on all Africa Magic channels on DStv and also GOtv, starting from 4 pm WAT.

The 10th edition of the Africa Magic Viewers’ Choice Awards is brought to you by Africa Magic in association with MultiChoice, with Amstel as the headline sponsor, and tactical sponsors Pepsi, Promasidor and Martell. In addition,ther sponsors include TECNO, Hypo, Supa Komando, Interswitch, Tiger Beer, MTN, Indomie, and Nivea.