Leading automotive platform in Africa, 234Drive has announced the launch of its new logo and brand identity alongside the debut of its revamped website.
Birthed in 2021 and set with a mission to simplify automobile knowledge for consumers, the content platform has evolved into the go-to source for automotive expertise & content across the continent.
With an expanded focus on becoming a comprehensive mobility content hub growth and with a focus on expansion, the platform now offers a full-service network catering not only to automotive enthusiasts but to the general populace.
Founder of 234Drive, John Adewusi, discloses: “We are thrilled to introduce our brand new identity and website as part of our strategic expansion into more than just cars. This rebranding reflects our commitment to evolving alongside the needs of our audience, moving beyond automotive content to encompass everything related to mobility.”
“234Drive’s dedication to excellence and innovation has garnered widespread acclaim, recently earning recognition as one of the YouTube Black Creators globally. The new brand identity, featuring a transition from orange and black to black, green, and white, symbolizes strength, efficiency, and freshness in serving consumers across Africa with its content on its various platforms and channels.
