Marketing professionals, agency planners and brand managers will, their October, gather for an intensive two-day Integrated Strategy Masterclass, focused on equipping participants with cutting-edge skills to succeed in today’s fast-evolving digital landscape.
Led by industry veterans, the programme is set to deliver practical insights into crafting integrated marketing strategies that resonate across multiple channels, powered by Aritificial Intelligence (AI) and data analytics.
As businesses look to the future, the Masterclass will focus on teaching participants how to align their marketing strategies with business objectives, using AI to enhance campaign personalization and efficiency.
With experts like the Co-founder and Chief Strategy Officer of Maskvrade, Franklin Ozekhome, and award-winning strategist Emeka Obia among the facilitators, the Masterclass promises to be a game-changer for marketers seeking to stay competitive in 2025 and beyond.
Ozekhome emphasised the importance of this training, noting, “The marketing landscape is evolving rapidly. Brands need to stay ahead by adopting integrated strategies that align business objectives with consumer needs across all channels.”
He added that the Masterclass will equip marketers with practical skills to craft campaigns that resonate with digital-first consumers and deliver measurable results.
According to Ozekhome incorporating AI into your marketing strategy is no longer optional but essential.
He emphasised that the Masterclass aims to prepare marketers for the future, ensuring they stay relevant in an increasingly competitive global market.
Key topics of the programme include creating cohesive cross-channel campaigns, leveraging AI and data analytics to improve campaign efficiency, and exploring how digital technology is transforming consumer expectations.
Highlighting the shift towards integrated approaches, Obia stated, “Siloed marketing no longer works. Consumers today expect unified brand experiences, regardless of the platform. We will guide marketers on how to build cohesive strategies that resonate across touchpoints.”
Obia stated that the growing role of AI in marketing will be a central theme, with participants learning how to apply AI in strategic planning, campaign development, and performance measurement.
He said with a diverse group of professionals expected to attend, the Masterclass offers a unique opportunity for participants to benefit from the facilitators’ decades of experience and apply actionable strategies to their own businesses.
He said early registration is encouraged, as slots are limited, adding that for marketers aiming to enhance their skills and integrate AI into their strategies, the Integrated Strategy Masterclass presents a timely and essential opportunity.
