The International Trade Exhibition and Conference Group (IEC) has disclosed that Africa’s Customer Experience (CX) market is projected to reach $43.8million by 2027.

It noted that customer experience has shifted from being a mere differentiator to a key competitive advantage adding that modern, tech-savvy consumers demand exceptional service across every interaction, making CX an essential driver of business success.

Speaking ahead of the 6th African edition of the CX Africa Week and Awards, organised by IEC Group, Bunmi Aliyu, Director of Commercial Strategy, Projects & Partnerships Africa at IEC Group, said Nigeria has rapidly grown CX market and robust economic development.

The event scheduled to hold in Nigeria from June 26–27, 2025 with the theme: “Experience Revolution: Design the Journeys Customers Crave,” is expected to redefine the future of CX amidst the rapidly evolving digital landscape.

“Bringing together over 350 CX leaders, technology pioneers, government administrators, and innovators, the CX Africa Week is a critical milestone in Nigeria’s digital transformation roadmap. The event will foster a robust exchange of ideas and pave the way for strategic collaborations that will shape the future of CX innovation in Africa and beyond,” Aliyu said.

Having hosted over 12,000 CX professionals across five editions, Aliyu said the CX Africa Week has established itself as the continent’s premier platform for knowledge sharing, collaboration, and innovation.

Her words: “The Week attracts participants from a wide range of industries, including automotive, aviation, financial services, real estate, human resources, retail, and manufacturing. These sectors collectively allocate tech investment budgets ranging from ₦3 million to over ₦150 million, reflecting their commitment to digital innovation and the Week’s pivotal role in advancing CX excellence.”

Our goal she adds is to create a space where leaders can exchange transformative insights.