AS more and more people dump fast fashion and look to embrace timeless pieces that can weather all times and seasons, more fashion brands are rising up to the challenge.
One of the fashion brands doing this is Our Zina Clothing, a young brand that is catching the eye of many fashion lovers already.
Proving that we don’t have to sacrifice style on the altar of comfort, Our Zina Clothing’s Akanke Time Collection is a perfect blend of quiet but rich elegance and style, ageless tradition and master craftsmanship.
Rooted in heritage yet designed for the modern woman, this collection effortlessly blends African heritage with sustainable fashion practices and premium fabrics, fluid silhouettes, and thoughtful detailing, breathing new life into the jaded world of fast fashion.
A Tribute to Fabric and Craftsmanship
Titled Akanke, a Yoruba name for women, popular among the Yoruba people of South-Western Nigeria, literally means, ‘To know her is to love her’ and the name does great justice to this collection. Fashion lovers are literally invited to fall in love with each piece of the collection, all of which has been carefully made to the highest level of perfection.
Embodying elegant simplicity, beauty, and style, it transcends fashion and goes right ahead to pay homage to its rich cultural heritage, which is made for today’s bold woman who loves style.
Made for the Woman Who Moves with Grace
Designed for women who embrace both heritage and sophistication, this collection offers a seamless blend of tradition and modernity. Whether for professional settings, social gatherings or just everyday elegance, our Zina delivers fashion that embodies ease without compromise.
What stands out from the collection
Each piece in the Akanke Time Collection is made from high-quality linen, known for its breathability, durability and refined texture. Linen is also biodegradable, very versatile, easy to maintain, sustainable and absorbent. Strong and known for drying quickly, it is perfect for creating timeless styles that keep you cool in the summer and warm during colder times.
Linen’s natural elegance is elevated in this collection through unique designs and expert tailoring, creating silhouettes that flow effortlessly while maintaining structure. From flowing kimonos to graceful gowns, every piece is designed to offer style and ease.
“At Our Zina, fabric is more than just a material, it’s an expression of culture, comfort and individuality and this collection is a testament to the beauty of simplicity, where every piece is designed to feel as good as it looks.”
The use of sustainable fabrics, linen and cotton, reflects a commitment to promoting eco-friendly fashion.
The collection’s use of colour is impressive, bringing the pieces to life with calming hues of blue, white, khaki green and vibrant red; the colours evoke a strong connection to earthy tones, designed to pair beautifully with all shades of skin colour. Boasting casual looks, work wear, dresses and short/trouser sets that excite with their stunning simplicity, they also show off brilliant flashes of contemporary, timeless style.
With each piece designed for the modern woman who values the fusion of traditional and contemporary fashion, the collection offers a unique blend of African heritage with modern tailoring, making it suitable for any occasion, including professional settings, social events, outing occasions or even just a simple, day-to-day look. Each of the pieces looks well-tailored and properly finished, giving it the ‘ready-made’ appearance.
What We Would Have Liked To See More Of
Looking deeper, however, the collection would do better with a wider range of variety to cater to more women of all ages. More dresses, gowns, skirts, blouses and so on would have showcased the designers’ versatility more.
Also, the use of more vibrant colours for the outfits would have been a great addition. The collection was also somewhat limited. No idea if this was a deliberate move or not, but a variety of looks and more variations in terms of outfits and sizing would have strengthened the brand’s motto as an inclusive one. Any brand that wants to be global must cater for different women across all sizes, style preferences and shades, and Our Zina may wish to be reminded of this for its next collection.
Overall, Our Zina’s focus on sustainability and timeless fashion sets it apart and the Akanke Time Collection is a perfect tribute to master craftsmanship, sustainable fashion and ageless tradition. With strategic expansions and collaborations, the brand can solidify its position in the global fashion market as the go-to for unique, simple pieces that appeal to a wide range of women.
Available online, the Akanke Time Collection invites you to experience a new standard of effortless style. For more details and to shop the collection, visit ourzina.bumpa.shop or @ourzinaclothing.
