For the first quarter of 2025, Netflix has seen a 12.5 per cent rise in its revenue, which amounted to $10.5 billion.

The $10.5 billion earnings were $1.173 billion higher than what was earned in Q1 2024 ($9.37 billion) and $2.382 billion higher than the revenue of Q1 2023 ($8.161 billion).

The Q1 growth, according to the firm, was boosted by a recent price increase and a strong slate of programming across the globe.

While the report puts paid subscribers in Nigeria at 169,600 as of 2023, Netflix boasts of over 700 million viewers across the globe.

The company said it has seen no impact on its business from President Donald Trump’s tariffs or the market volatility that has followed.

Co-Chief Executive Officer, Greg Peters, said: “We’re paying close attention to consumer sentiment and where the broader economy is moving. Based on what we’re seeing, there is nothing significant to note.”

Netflix said its operating profit rose by 27 per cent to $3.3 billion, outperforming projections of $3 billion. The company also saw an operating margin of 31.7 per cent, more than three percentage points above its forecast.

These earnings report also marked a strategic shift: Netflix no longer discloses the number of subscribers it adds or loses, a metric that once dominated investor attention.

Instead, management is steering focus toward traditional financial performance indicators like revenue, profit, and margin.

The pivot comes after Netflix closed 2024 with its best quarter ever, adding 18.9 million subscribers.

But with growth expected to slow in 2025, especially following price increases in the U.S., its biggest market, the company is now turning its attention to extracting more value from existing users.

To drive revenue without relying solely on new subscriber signups, Netflix is expanding its ad-supported tier and testing new ad technologies in select markets.