Across Nigeria, a new generation of marketing leaders is proving that digital isn’t just an advertising channel, it’s the engine of brand transformation. Among them is Olawande Meyungbo, a strategist who has quietly built one of the most compelling portfolios in the country’s marketing scene. In September 2025, his work was recognised with the Digital Marketing Trailblazer Award at the Nigerian Brand Handlers Awards, hosted by Marketing Space Magazine. But behind the accolade lies a story of relentless experimentation, a digital-first mindset, and a belief that technology can help brands speak more humanely to their audiences.
From Strategy Rooms to Consumer Screens
Meyungbo’s journey into digital marketing began long before hashtags and data dashboards became standard in boardrooms. By his mid-twenties, he was already leading bold campaigns at Fidelity Bank Plc, developing strategies and techniques to grow the Bank’s Mobile Banking Application. He approached it not as a campaign manager but as a product owner in spirit mapping user journeys, redesigning communication touchpoints, and weaving marketing into the app’s evolution. He coordinated the hybrid launch of the flagship “Fidelity Pay Yourself” feature, combining in-person events, online engagement, and app integration in a rollout that attracted thousands of individual customers and corporate representatives. He built acquisition funnels that fed directly into app downloads and active usage, turning seasonal campaigns like “A Grin Christmas” into onboarding accelerators rather than one-off promotions. Under his watch, the bank’s social, web, and app ecosystems stopped operating as silos and began reinforcing one another, with measurable spikes in app downloads, transactions, and retention.
Just as important, Meyungbo worked within the organisation to ensure that its internal culture aligned with the external push. He led an employee digital-transformation engagement campaign that invited staff to pitch new ideas, improving relations between management and frontline teams. He produced insights that later influenced app features and marketing strategy. By treating employees as beta testers and brand advocates, he ensured that the app’s growth was sustained from within, not just driven from outside.
That early success built the foundation for his later work at Promasidor Nigeria, where he applied the same principle on a much larger scale. His campaigns for the FMCG giant married storytelling with analytics, building loyalty programs, optimising paid media spend, and accelerating customer acquisition across multiple consumer categories. In a marketplace often crowded with lookalike messages, his approach cut through, grounded in insights, agile testing, and measurable outcomes.
Fast Ryders and the Ride-Hailing Experiment
By the time he joined Fast Ryders, a ride-hailing tech platform, Meyungbo was ready to experiment at the intersection of mobility, technology, and consumer behaviour. He led the adoption of digital-first strategies that transformed customer acquisition and retention, built content ecosystems across paid, owned, and earned media. He helped position Fast Ryders as a credible challenger brand in Nigeria’s mobility space.
Colleagues recall his ability to translate data into action: identifying micro-markets, tweaking campaigns in real time, and forging partnerships that went beyond simple sponsorships to co-create experiences with customers. He oversaw digital onboarding flows, retention tactics, and content ecosystems that shaped not only customer acquisition but the product roadmap itself. By closing the gap between what was promised in ads and what was delivered in-app, he positioned Fast Ryders as a credible challenger in Nigeria’s crowded ride-hailing space, known for culturally resonant campaigns and a focus on lifetime value rather than vanity metrics. For him, digital marketing isn’t just about impressions or clicks; it’s about designing systems where technology amplifies trust, loyalty, and long-term growth.
Trailblazing Recognition
It was this body of work across finance, FMCG, and tech that earned Meyungbo the Digital Marketing Trailblazer Award in 2025. The Brand Handlers Awards, one of Nigeria’s most respected marketing and brand leadership honours, spotlight professionals who are reshaping the industry’s future. By recognising him, the Awards affirmed not only his technical expertise but also his role as a bridge between creativity, data, and brand purpose.
Seeing Around Corners: The Future of Nigerian Digital Marketing
Meyungbo represents a new generation of marketing leaders who view DARQ technologies distributed ledgers, artificial intelligence, extended reality, and quantum computing not as distant trends but as near-term tools for competitive advantage. His vision is one where Nigerian brands go beyond short-term campaigns to build enduring ecosystems powered by data-driven intelligence, automation, and culturally resonant storytelling.
He often frames digital marketing as “less about platforms and more about people”: understanding their habits, languages, and cultural codes. This human-centred lens allows him to connect with audiences authentically, even as algorithms and AI shape how content is delivered.
Building the Next Chapter
As he looks ahead, Meyungbo is exploring how to mentor the next wave of marketers and expand his impact beyond the brands he directly serves. With a career spanning banking, FMCG, and mobility tech, he’s uniquely positioned to advise startups and established companies alike on how to transition to digital-first models that generate sustainable growth.
His recognition as a Digital Marketing Trailblazer is less a finish line than a milestone on a much bigger journey: redefining how Nigerian brands compete on the global stage. From his early days at Fidelity to his campaigns at Promasidor and Fast Ryders, Olawande Meyungbo has consistently demonstrated that digital marketing, when done with rigour and empathy, can be both a commercial driver and a cultural force.
