In what many described as a game changer in the history of cosmetics in Nigeria, nay Africa, the world’s largest cosmetics company and global beauty giant, L’Oréal has launched its first L’Oréal-only travel retail boutique in Africa, right in Nigeria’s capital city.
The new space, created in partnership with Inter-African Marketing (IAM), a major distributor of luxury beauty brands across Sub-Saharan Africa and Dunes Duty Free, brings a world-class luxury shopping experience to Nnamdi Azikiwe International Airport, Abuja, Nigeria’s second-busiest airport and a key gateway for regional and international travellers.
At the forefront of a revolution to engage travellers and drive desire, L’Oréal Travel Retail invites you to discover its vision of the future of the industry.
The 50-square-metre boutique opened on November 6, 2025 welcoming guests from across the beauty and aviation industries. It features some of L’Oréal’s most iconic brands — YSL, Giorgio Armani, Lancôme, Prada, Valentino, Mugler, Viktor and Rolf, Ralph Lauren, and Maison Margiela alongside skincare favourites La Roche-Posay, Vichy, and CeraVe.
Travel is back and booming and the appetite for beauty remains strong. L’Oréal, the undisputed leader in beauty, therefore, envisions a bright future for Travel Retail.
With a unique portfolio of 30 iconic international brands – from luxury to accessible brands, from dermocosmetics to haircare – and its unparalleled understanding of travellers, L’Oréal Travel Retail constantly innovates to “re-enchant” the shopping experience and deliver exceptional, unforgettable beauty moments, transforming every journey into an opportunity for discovery and delight.
“This store was created for today’s Nigerian traveller, sophisticated, confident, and curious,” said Patrick Richmond Utomoibor, L’Oréal Travel Retail Area Manager for Africa.
He continued: “It offers global luxury with an authentic touch, from personalised beauty consultations to design elements made by Nigerian artisans. Beyond beauty, this space reflects L’Oréal’s vision to promote sustainability and inclusivity, while shaping the future of travel retail experiences across Africa, where innovation meets authentic craftsmanship and responsible luxury”
According to Johnny Lakhwani, Commercial Director at Inter-African Marketing (IAM), the new boutique represents a huge step forward for African travel retail.
“This is the first L’Oréal-only boutique in any African airport,” he said. “It shows that Nigeria is ready for high-end beauty experiences that match what you’d find in Dubai or Paris. Our travellers have always had the interest and spending power, now they have the space that reflects it.
Located at Nnamdi Azikiwe International Airport, which handles nearly three million passengers annually, the new boutique positions Abuja as a growing hub for luxury shopping and innovation in West Africa.
By investing in local production and premium retail experiences, L’Oréal and IAM are expanding access to global beauty while supporting Nigeria’s creative economy; from skilled artisans to beauty advisors trained to international standards.
About Inter-African Market (IAM)
Inter-African Marketing (IAM) is a leading distributor of luxury beauty brands in Sub-Saharan Africa, representing L’Oréal, Coty, LVMH, Puig, Chanel, and others. The company partners with airports and retailers across the region to bring world-class beauty and fragrance experiences to African consumers.
For enquiries:
Johnny Lakhwani – Commercial Director, Inter-African Marketing Ltd.
[email protected]
LINKEDIN HIGHLIGHTS
