To showcase Africa’s richness to the world, Legendary Gold Limited from Nigeria and Mayalz Events Company from Ethiopia, in collaboration with the African Union (AU), Ethiopian Ministry of Foreign Affairs, the Embassies of Nigeria, Burundi and Cote d’ Ivoire, has announced that all is set for the continent’s biggest Pan-African event of Arts, Culture, Heritage, Tech & Business – Africa Celebrates 2024, as programmes for the event have been reeled out.
This year will make it the fourth edition.
Africa Celebrates’ main goal and objectives are to celebrate Africa’s unity in diversity by encouraging economic, social and political integration of Africa through promoting intra-Africa’s rich arts, culture, heritage, trade, investment, science, and technology transfers, which can be explored as a catalyst for realising a prosperous Africa.
The programme is also to encourage Africans and the rest of the world to patronise Made-in-Africa goods by eating African food, wearing African clothes, watching African films, appreciating African arts, crafts, music, dance and other African products and services.
It is also to promote intra and inter African trade, investment, and tourism with the goal of supporting and empowering women and youths in creating wealth.
In his statement, the President/Chief Executive Officer of Legendary Gold Limited and the organiser of the event, Lexy Mojo-Eyes, said: “Since its inauguration in 2021, Africa Celebrates has grown and expanded incredibly.
“Each year, it keeps getting bigger and better. At inception in 2021, 18 African countries participated. In 2022, 32 African countries participated. Last year, 38 African countries and 11 countries from outside Africa participated.
Mojo-Eyes quickly added that the activities to mark Africa Celebrates 2024 will run for five consecutive days.
According to him: “There will be a business forum, meetings, training, and workshops in different sectors like women, youths, tech, fashion, traditional institutions, the Diaspora, film, sports and lifestyle. “The cultural presentation will include African music, dance, and cuisines. The various components of Africa Celebrates and the official opening ceremony will take place at the Nelson Mandela Hall of the African Union. It will be characterised by keynote addresses, goodwill messages and high-level panel sessions for the various components of Africa Celebrates. This will set the pace for the conversations that will take place in the preceding days.
“Africa Talks Business and Investment Forum is a business platform that connects African business leaders, entrepreneurs, and SMEs to their counterparts from across the continent and the Diaspora. Taking advantage of Africa’s huge population of over 1.3 billion people, AFCFTA, ATBIF strongly believe Africa’s prosperity lies in its doing business with itself first. This forum is designed to accelerate trade and investment activities in Africa with Africans as the drivers. Attendees are expected to be top public and private sector players.”
Mojo-Eyes reiterated that the Pan-Africa Women Empowerment Summit organised by Africa for Africa Women, in partnership with Legendary Gold Limited, will deliver yet another successful Pan-African Women Empowerment Summit (PAWES2024) during Africa Celebrates 2024.
“The summit aims to enhance women’s leadership while promoting entrepreneurship, economic development and total inclusion of women.
“Africa Fashion Business Summit (AFBS) is a platform that presents the conversation of the business of fashion. It is the melting point for the entire African fashion ecosystem and all its value chains. There will be a ‘Peace walk for Africa’ during Africa Celebrates 2024. The goal is to promote peaceful co-existence on the continent. This we believe will bring about a bright future and shared prosperity for Africa.
“Diaspora Africa Konnect (DAK) will, for the second consecutive year, be organised by J4ward Global Limited, a Britain-based African Diaspora organisation, in collaboration with Legendary Gold Limited, on the sidelines of Africa Celebrates 2024. The event is a platform designed to bring African Diaspora globally and Africa’s major players on the continent to a common goal of addressing the challenges faced by the Diaspora in engaging with Africa.
Afro Film Alliance (AFA) is the film component of Africa Celebrates.
“African youths working on climate change and sustainability from all over Africa will converge on the sidelines of Africa Celebrates 2024. Climate change is a topical issue affecting the entire universe. African youths need to act on this issue with the goal of positively impacting their future and that of the continent. The official airline for Africa Celebrates is Ethiopian Airlines. Also, Innovation and Technology Forum will take place for the second consecutive year. Studio 1888, in collaboration with Legendary Gold Limited, is ecstatic to announce “Tech Day 24” as part of Africa Celebrates 2024. Tech & Innovation Forum will continue to explore cutting-edge technology advancements and join thought-provoking panel discussions by industry leaders.”
Mojo-Eyes said: “In recognition of the value sports and lifestyle bring to our individual lives and nation-building, Kloudout, Legendary Gold Limited and other partners will be putting together an interesting package of sports and lifestyle on the sidelines of Africa Celebrates 2024. For the first time, there will be a continental forum for African traditional leaders on the sidelines of Africa Celebrates 2024. This is a very important step towards fostering unity, collaboration, and development among our royal fathers across Africa with the goal of preserving our rich cultural heritage, customs, values, and traditions. Also, Legendary Gold Limited will be partnering with Forum of Africa Traditional Authorities (FATA).
“Africa Celebrates is the biggest platform to promote African tourism to the rest of the world. It presents each participating country with the opportunity to market their tourist destinations. We believe that this year will be better than last year. The date for the event will be announced in due course.”
