The President of the All Africa Music Awards (AFRIMA), Mr. Mike Dada, has made a call for heightened collaborations among African musicians, citing it as an underexplored pipeline for African music to clinch more global successes.
Dada made the call during a recent courtesy visit of emerging superstars KO-C of Cameroun and Miss Tanya from Burkina Faso to AFRIMA’s secretariat in Lagos, Nigeria.
The award organiser urged musicians to leverage the platform created by the award institution to foster deeper connections and partnerships that will deepen the growth in the creative industry and boost the economy of the continent.
Dada, who is also the Executive Producer of AFRIMA, stated that the rich and diverse musical blend of Africa offers a unique platform for artists to collaborate and create exceptional works that reflect the cultural richness and distinct identity of the continent.
“We believe in the power of music to bring people together, transcending linguistic, cultural, and geographical barriers. AFRIMA believes that collaborative efforts can contribute not only to the advancement of individual artists but also to the collective elevation of African music on the global stage. However, we think there is still room for improvement; we can still tell more of our story through more collaboration, and we can also learn from one another,” he said.
KO-C, who has taken Cameroun’s music landscape by storm, has many awards to his name, described AFRIMA as the foremost music award platform on the African continent that every artist aspires to win.
KO-C, known for his chart-topping hits, including the single ‘Himself’, said, “Trust me, AFRIMA is the number one music award institution in Africa. You have created a platform that is unique and trustworthy; this is one award that has celebrated our success as Africans and provided opportunities for us to grow.”
Tanya, a highly acclaimed vocalist from Burkina Faso, echoed similar sentiments, praising AFRIMA for its role in elevating African music globally.
The artist, who is the first and only Burkinabe musician to shut down the 45,000-capacity Ouagadougou Stadium, stated, “AFRIMA has consistently showcased the incredible talent that Africa possesses. As an artist, being recognized by AFRIMA is a tremendous honour. It’s a platform that allows us to connect with a broader audience and celebrate our unique musical identities. I am really working hard to be a winner someday.”
