Amstel Malta has reaffirmed its support for the African film and creative industry with its announcement of headline sponsorship of the Africa Magic Viewers’ Choice Awards (AMVCA) for the 10th year in a row.
The brand further announced that as with previous editions of the award, it will sponsor three categories of this year’s AMVCA – the Best Movie, Best Digital Content Creator and the Best Indigenous Africa Magic Original awards.
Senior Brand Manager, Amstel Malta and Hi-Malt, Francis Obiajulu who made the announcement at a press conference in Lagos, recently, expressed the significance of the 10-year-long partnership between Amstel Malta and the AMVCA.
“For 10 years, Amstel Malta has been a proud partner of the AMVCAs’, championing African creativity and excellence in the film and creative industry. As we mark this milestone, we remain committed to supporting and celebrating the best of African film and entertainment,” he said.
Scheduled to hold from May 10 – 11, 2024, in Lagos, the two-day event will celebrate a decade of brilliance, innovation, and the sheer magic of African storytelling on screen.
“This sponsorship reflects Amstel Malta’s continued commitment to uplifting and empowering the African film and creative industry,” Obiajulu added.
According to him, the brand has been a steadfast sponsor of the AMVCA since its inception in 2013 and is poised to continue supporting the Nigerian and African film and creative industry.
