The battle for Africa Magic Viewers’ Choice Awards (AMVCA) has begun, as the organisers, MultiChoice Nigeria and Africa Magic called on all film makers from across the African continent to submit their movies and films publicly exhibited or broadcast for the 10th edition of the award ceremony.
MultiChoice made the call in a statement on Monday. According to the Head of Content and Channels West Africa, MultiChoice, Dr Busola Tejumola, films and movies to be submitted should be strictly those publicly exhibited or broadcast from December 1, 2022 and December 31, 2023. She added that the entry portal, which opened on January 15, will close on February 14.
According to Tejumola all films aired in cinemas or otherwise, made-for-television movies and television series, as long as they meet the terms and conditions, are eligible. She added that as criteria to enter the awards, all film makers must prepare the movie for consideration with online submission through: https://www.africamagic.tv/AMVCA.
Tejumola noted that the performance awards had undergone streamlining and would fall under the categories of ‘Best Actor’ or ‘Best Actress’ in leading or supporting roles. “The winners will be determined by the jury, deviating from the previous audience voting system. The jury consists of experienced filmmakers from across the continent and led by a head juror, who will determine the winners in the 16 non-voting categories.
She also explained that the public would determine the winners in the remaining eight audience voting categories.
“As always, Deloitte will audit the judging process and verify the voting results. The non-voting categories include the best lead actor and actress, best supporting actor and actress, best director, art direction, cinematography and costume design.
“More categories include Best Writing in a Movie and TV Series, Best Movie and TV Series, Best Short Film, Best Documentary and Best Sound Design, Editing and Makeup. The public can vote in categories like Best Scripted and Unscripted Africa Magic Original, Best Digital Content Creator, Best Indigenous Language (West, East and Southern Africa), Best MultiChoice Talent Factory Film and Best Indigenous Africa Magic Original.”
