It was a remarkable evening of discovery, collaboration and boundless excitement last weekend when Aremu won the prize of $5,000 at MarkHack 2.0.
Aremu, a robo marketing tool that helps businesses run experiments to improve their product metric and conversion rate, beat nine other startups to clinch the grand prize.
Curator of MarkHack and Founder of Eko Innovation Centre and Art of Technology Lagos, Victor Afolabi, said the top five finalists would undergo a three-month incubation programme at the Eko Innovation Center, and receive a seed capital of $50,000 at the end of the programme.
He disclosed this in Lagos at the grand finale, stating that the five finalists’ would go through a three-month of innovative pitch sessions, workshops, master classes and mentorship aimed at helping the participants develop skills and provide them with the resources needed to transform their ideas into market-ready products.
Afolabi mentioned that mentorship and free working space at the Eko Innovation Centre and other consolation prizes also await the other finalists.
The event’s second edition recorded over 1,365 applications from 92 locations across Europe, Asia and Africa, all of which were judged by 22 industry experts.
Ozi, a web application that helps businesses acquire, engage and manage customer conversions all from one place emerged as the first runner-up, carting away with $3,000 while Zander, a web-enabled and user-customised response AI tool for automating social media marketing/management, emerged as the second runner-up with a prize of $2,000.
Co-founder of Aremu, Tosin Adelowo, said the victory served as a validation of the enormous potential in Nigeria’s creative sector, and commended Eko Innovation Centre for the MarkHack platform.
