Collaboration, digital technology, others key for promoting African art globally

Guests at the Symposium
Recently, stakeholders in the arts and creative industry converged on the Pavilion of International Conference Centre, Abuja, for a symposium to discuss trends, challenges and opportunities in the industry.

At a lecture titled, African Art Ecosystem and the Global Art Market: Trends, Challenges, and Opportunities, was presented by the keynote speaker, Prof. Duniya Giles Gambo, who emphasised the importance of market research in the art industry, highlighting the need for African artists to understand the global art market and its trends.

He noted that African art has significantly influenced global design trends, with its unique aesthetics, sustainable practices, and rich cultural narratives.

The lecture was followed by a panel discussion moderated by Aisha Aliyu-Bima, with Small Silva, Maryam Maigida and Azu Nwagbogu (virtually) as panellists.

The discussion centred on the trends, challenges, and opportunities in the African art ecosystem and the global art market.

The panellists also highlighted the importance of collaboration, digital technology, and sustainable practices in promoting African art globally.

The symposium provided a platform for art stakeholders to network with one another and with the public, promoting a deeper understanding and appreciation of African art and its ecosystem.

It was noted that with its unique aesthetics, sustainable practices, and rich cultural narratives inspiring designers worldwide, African art market continues to grow, with increasing global interest, demand and all were encouraged to support and celebrate African artists and designers.

Market research and collaboration were also emphasised as crucial for African artists to understand the global art market and its trends.

After a good session of rubbing minds, it was agreed that sustainable practices and digital technology are essential for promoting African art globally, as well as, market research are crucial for African artists to understand the global art market and its trends.

National Troupe of Nigeria added a cultural touch to the event. The plenary discussions continued, culminating in appreciations on behalf of the Director-General by the Deputy Director, which officially brought the meeting to a close.

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