A leading German multinational, Henkel Nigeria, has announce a strategic partnership with Silverbird Group. The collaboration, which is not just a business alliance, is a celebration of individuality, creativity, and empowerment.

This partnership showcases Henkel’s commitment to empowering self-expression through its latest product range, Got2B. More than just a hair styling brand, Got2B champions individuality and confidence, inviting consumers to embrace their unique identities with its tagline, “For whoever you want to be.”

Managing Director, Henkel Nigeria, Rajat Kapur, expressed his excitement about the partnership, stating “We are thrilled to announce this partnership with Silverbird Group. This is a strategic collaboration that embodies our shared vision of empowering Nigerians to express their individuality and creativity. We are particularly grateful to the President of Silverbird Group, Guy Murray-Bruce,. His insights as a member of Henkel Nigeria’s Advisory Council has continued to enrich our organisation.”

Henkel Nigeria also announced Paula Ezendu as an inspiring co-creator and influencer for the Got2B brand. Kapur explained that the choice of Ezendu signifies their commitment to celebrating diverse styles and empowering Nigerian women. “We are excited to have her represent our vision and inspire others to join the Got2B movement.”

This partnership will further enhance Silverbird’s commitment to enriching the lives of Nigerians through innovative and engaging content.

Murray-Bruce wxpressed wxcitment over the collaboration, saying it allows them combine their strengths to create impactful experiences that celebrate the beauty of self-expression and individuality.

Kapur charged all Nigerian women who appreciate style and elegance to join the Got2B movement saying: ”Embrace your individuality, share your unique styles with the world, and together, let’s celebrate the beauty of being authentically you.