At its just-concluded digital conference themed, ‘The Marketing Core’, experiential marketing agency, Connect Marketing Services, has fashioned out ways to help businesses discover new ways to position their brands for growth in these uncertain times with emphasis on the key areas needed in ensuring brand success.
With workshops and topics revolving around ‘Intelligence Marketing’ in the new normal, discussed by leading industry practitioners including Agbons Igiewe, Sunny Bonnell and Ashleigh Hansberger from the USA, Head of Brand and Communication at the firm, Aizehi Itua, said the idea for the conference was to equip participants with the necessary tools that will enable them to compete favourably in their various industries.
Commenting on the effect of COVID-19 on the experiential marketing industry, Aizehi noted that Connect Marketing Services is driven by its curiosity for understanding consumer behaviour and how they translate into profitable returns for the brand. “Our knack for innovative ideas has enabled us to prescribe groundbreaking solutions that have helped over 50 brands globally create the deepest connections with their customers over the years,” he stated.
He further explained that as a member of the experiential marketers’ Association of Nigeria and the European Sponsors Association, with a strategic partnership with Octagon Worldwide Group and Republicom group as well as footprints in Lagos and Accra, the agency is positioned as the preferred experiential marketing company in Africa.
