To promote the tradition of gift-giving that accompanies the festivity, the bank offers customers a special gift option to share with loved ones and embarking on a love fiesta of their own, tagged the *945# love campaign. Members of its online community would win giveaways including goody bags, airtime recharge, purchase discounts and cash prizes.
Speaking on the initiative, Wema Bank’s Head, Channels, Damola Bolodeoku said: “We are well aware that during this season a lot of people, including our customers worry about what to get their loved ones. As such, this compelled us to help them find a solution, therefore offering them a perfect gift such as this. Not only does this card take away what is sometimes a tedious experience in looking for the perfect gift for a loved one, but also considering the ongoing pandemic and the limitations in movement, we believe it is most convenient in these times.
“The prepaid gift card will always remind the receiver for a long time to come of what a thoughtful gesture they were treated to, as it is a most durable gift.”