…Introduces Repair Molecular Range To Tackle Damaged Hair
Targeted towards providing a reform and rebuild of the molecular structure of any hair type through an advancement in technology,L’Oreal Professionel Paris a global hair care line has introduced the Absolut Repair Molecular product range in Nigeria.
The Absolut Repair Molecular product range features a unique blend of five ultra-concentrated amino acids, along with up to 2 per cent of peptide bonder and up to 3 per cent in the pre-treatment, delivering unparalleled results by repairing up to two years of hair damage with just one application.
Commenting on the innovation, Marketing Director for L’Oréal Professional Products Division Sub-Saharan Africa Zone, Morgane MEYER said: Absolut Repair Molecular is crafted through collaboration between scientists and hair care specialists, the Absolut Repair Molecular range is chosen from a selection of 17 highly effective formulas. Each product in the range promises increased strength, smoothness, frizz control, heat protection, and enhanced hair elasticity with every use.”
She further said: “Contemporary hair care has evolved to address not only surface-level issues but also intrinsic challenges such as fibre weakness, compromised elasticity, and the quest for length extension.
Our Absolut Repair Molecular product range is meticulously crafted to meet these demands, effectively reversing years of damage deep within the hair structure.”
Also remarking, Business Activation Manager for L’Oréal Professional Products Division Sub-Saharan Africa, Inès JORET DES CLOSIÈRES, “the transformative formula behind our Absolut Repair Molecular range replenishes depleted amino acids, reconstructing the molecular structure of all hair types. This innovation caters flawlessly to diverse hair needs, whether it involves enhancing texture, restoring elasticity, or exceeding expectations in every aspect.”
The Absolut Repair Molecular range, consisting of four products tailored to specific needs, joins the array of L’Oréal Professionnel product ranges created to cater to various hair types, including the Curl Expression range, Scalp Advanced range and Metal Detox range.
