Brand Packages Beauty Products For Africans


Lovers of good looks are in for a beauty treat as Classic MakeUp USA has introduced five new products designed with the dermatological realities of Africans in mind.


Speaking at the launch, the Chief Executive Officer, Emmy Classic Cosmetics, Michael Obi said the five products were approved by the National Agency for Food and Drugs Administration and Control (NAFDAC) based on the results of the long years of research within Nigeria and other African countries.

According to General Manager, Nkechi Uzozie, the products do not have negative side effects on users because they were tailor-made for the Nigerian and African markets.

She also noted thay they have distributors who ensure the products are available outside Nigeria.

Chief Executive Officer, Emmy Classic Cosmetics, Mr Michael Obi, said the products, which are approved by NAFDAC, are results of long years of research within the target market, namely Nigeria and other African countries. Obi explained that they were designed with the dermatological realities of Africans in mind.


“Our products are one of the best, worldwide. We are the most affordable make-up brands in Nigeria currently. This is despite the fact that we have in our products what the other so-called high-end ones don’t. We are able to remain afloat in business because the company devotes lots of time and financial resources into research. The company has been existing since 2006,” Obi said.

The firm’s Sales Manager, Mr Chinedu Michael, stressed that the company remains resolute with its vision of providing quality and affordable products in an industry where competitiveness is the foundation for sustenance.

The newly launched products are: Pro Buttercup Setting Powder, Glitters Glue, Sweat Guard, Mist and Fix as well as the Michella Cleansing Water.

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