Breaking Taboos: Alice Olutusin on venturing into adult toys business

Alice Olutusin, the trailblazing CEO of ‘Orgasm Room,’ is not your average entrepreneur. She has taken the bold step of venturing into the adult toy industry, a move that has sparked conversations and broken down barriers in Nigeria. In an exclusive interview, Alice shares her journey, motivations, and the impact she hopes to make in the realm of sexual wellness.


Speaking on her inspiration to venture into the adult toys business, Olutusin said, ‘growing up, I noticed a significant gap in discussions around sexual wellness in our society. Sexual health is often shrouded in taboo, and people are hesitant to talk about it openly. I was inspired by the need to change this narrative and to create a safe space where individuals can explore and enhance their sexuality without shame. The idea of ‘Orgasm Room’ came from my desire to empower people to embrace their sexual wellness as an essential part of their overall health’.

On overcoming the challenges, ‘starting an adult toy business in a conservative society like Nigeria was certainly challenging. There were societal stigmas, regulatory hurdles, and a general lack of understanding about sexual wellness. However, I was determined to push through these barriers. Education has been key – both for my team and our customers. We focus on educating people about the importance of sexual health and the benefits of our products. Building trust through quality products and excellent customer service has also been crucial in overcoming these challenges’.

Alice also explains that ‘the most rewarding part of this journey has been the positive feedback from our customers. Hearing stories about how our products have improved their intimate lives and boosted their confidence is incredibly fulfilling. Additionally, seeing a gradual shift in societal attitudes towards sexual wellness and openness to discussing these topics is very encouraging. It feels good to know that ‘Orgasm Room’ is playing a part in this cultural shift’. She continues to add ‘we offer a wide range of products designed to enhance sexual pleasure and wellness. This includes vibrators, dildos, enhancers, lingerie, intimate gadgets, and game cards. Each product is carefully selected for its quality and effectiveness. Beyond products, we also offer educational workshops and events to help individuals and couples understand and embrace their sexual health. These initiatives aim to build a supportive community around sexual wellness’.

On the stigma associated with the industry, she says, ‘our marketing strategy is centered around education and empowerment. We use our platforms to share information about sexual health and the benefits of our products. We also highlight personal stories and testimonials to normalize the conversation around adult toys. By approaching the topic with respect and openness, we aim to reduce the stigma and encourage more people to explore and prioritize their sexual wellness’.

Looking to the future, Alice shares her advice for aspiring entrepreneurs saying, ‘stay committed to your vision and be prepared for resistance. Education is crucial – educate yourself and your audience about sexual wellness. Build a trustworthy brand with high-quality products and excellent customer service. Be patient and persistent, as changing societal attitudes takes time. Most importantly, believe in the positive impact of your work and stay passionate about empowering others through your business. Looking ahead, I plan to expand ‘Orgasm Room’ both within Nigeria and across Africa. We want to reach more people and continue to promote sexual wellness education. We are also exploring the development of our own product line tailored to the unique needs of our customers. Additionally, we aim to collaborate with healthcare professionals and organizations to further integrate sexual wellness into overall health and wellbeing’.

Alice Olutusin’s journey with ‘Orgasm Room’ is a testament to the power of breaking barriers and championing important causes. By fostering open conversations and providing access to quality products, she is making a significant impact on the sexual wellness landscape in Nigeria and beyond. Through her work, Alice is not only transforming lives but also paving the way for a more open and empowered society.

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