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AfTra partners CBI to boost African exports in 25 EU market

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Euro Market- image endoftheamericandream.

Euro Market- image endoftheamericandream.

In a bid to address the challenge of information dearth, boost capacity and facilitate access of exporters across the Africa continent to key European market sectors, the Africa Trade Fund (AfTra) has partner with the Centre for the Promotion of Imports from developing countries (CBI) to launch a market information platform.

Exporters would now have access to readily available information, which may have remained hindrance to accessing business opportunities in Europe

The information covers about 25 market sectors, including fresh fruit and vegetables, tea, coffee, oilseeds, fish, processed foods and herbs.

According to a statement made available by CBI, the initiative was spearheaded by the manager of the African Development Bank’s NEPAD regional integration and trade division Moono Mupotola to help AfTra spread CBI’s market data by providing access through its own website.

“The platform is highly interactive and user-friendly and the information and studies are presented in a concise, light and logical format. In today’s fast-paced environment where decision-makers must act quickly, it makes all the difference,” the statement said.

It added that elements such as trade direction, market demand and supply, competition, consumption trends (current and projected), requirements on labelling, packaging and certifications are included on the platform

It also stressed that the market studies focus on export opportunities in Europe for many products that are on offer in Africa, adding hat the partnership would help to make market studies reach African companies that could use them to expand their business.”


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