BudPay to scale payments beyond Africa

BudPay, a leading payment solutions provider for businesses across Africa, has reaffirmed its commitment to financial inclusion and the scaling of digital payments within and beyond the continent at the Moonshot by TechCabal conference.

During a panel discussion titled ‘Scaling Payments in Africa and Beyond’, which explored the future of payments on the continent, the Chief Commercial Officer of BudPay, Unini Campbell, stressed the importance of intra-Africa trade for the continent’s development.

The session provided BudPay with a platform to share insights into how it is reshaping Africa’s financial landscape, addressing infrastructure challenges, and expanding financial access across borders.

Campbell also shared valuable insights during the panel. She discussed the challenges and opportunities the company faces as it scales its operations across key African markets, including Nigeria, Ghana, Kenya, and South Africa.

Campbell highlighted the obstacles of fragmented financial systems, complex regulatory frameworks, and infrastructure gaps. However, she emphasized that innovation and collaboration are key to overcoming these challenges and scaling payment solutions successfully across the continent.

“The most advanced platform won’t succeed without consumer trust. BudPay’s success relies on security, transparency, and user-friendliness. We design our products to align with local payment habits, such as leveraging USSD technology in areas with limited internet access, which has significantly extended our reach. The resilience of African businesses inspires us to innovate continuously.

By listening to their needs, we find new ways to overcome challenges, build partnerships, and scale payment systems that meet the demands of both local and international markets.”

BudPay’s mission extends beyond expanding its footprint; it also seeks to promote financial inclusion by empowering underserved communities and integrating with local payment systems. Through market-specific adaptations, BudPay ensures that Africa’s unbanked populations can fully participate in the digital economy.

“As Africa’s tech landscape continues to evolve, BudPay is at the forefront of scaling payment solutions across African and global markets. By combining cutting-edge technology with local market expertise and fostering regulatory collaboration, we are paving the way for African businesses to transact effortlessly across borders and unlock new growth opportunities,” Campbell added.

BudPay’s commitment to innovation, financial inclusion, and cross-border collaboration positions it as a key player in Africa’s digital transformation. It ensures that African businesses remain competitive and well-prepared to seize opportunities in an increasingly globalised economy.