Determined to deliver affordable, tasty, and nutritious food options to Nigerians, Crown Flour Mill (CFM) Limited, the wheat milling and pasta business of Olam Agri, has launched a new pasta product, Mama’s Pride Macaroni.

This new product was celebrated at an engaging event that also featured the unveiling of the Mama’s Pride Pasta ambassador, Bimbo Ademoye, a Nollywood Actress.

The launch followed the wider reception of Mama’s Pride Spaghetti variance introduced to the market exactly a year ago.

Speaking during the product launch, Managing Director, Wheat Milling Business, Olam Agri, Nigeria, Nitin Mehta, explained: “We put in so much effort into developing the Mama’s Pride Macaroni brand to build on the success of the spaghetti variance introduced about a year ago. This brand continues to garner rave reviews from trade partners and consumers. The Mama’s Pride Macaroni certainly will redefine its segment.”

B2C Business Head, Grains and Animal Feed, Olam Agri, Siddarth Suri, said: “We are delighted to be releasing the Mama’s Pride Macaroni to the market after careful product research, development and production processes. The effort put into the manufacturing of this rich product underlines our commitment to providing superior, top-quality and affordable products to feed the teeming local population.”

Reiterating the product’s uniqueness, General Manager/ Head of Marketing, Olam Agri, Bola Adeniji, stated: “Consumer responses after various product testing engagements show that the Mama’s Pride Macaroni is unrivalled in its segment. This gave us the confidence to go ahead and launch the product on the market.”

The brand ambassador, Bimbo Ademoye, said, “CFM is a big and loving family. I am proud to identify with the business and Mama’s Pride Pasta. We share a common trait, a focus on enriching people’s experience and spreading joy across homes. I can assure consumers that this is the best pasta product in the market in terms of taste and preparation.”