Fidelity Bank rewards 110 customers in loyalty promo

Fidelity Bank Plc has rewarded 110 customers with N53 million in the third batch of its “Cash Loyalty Rewards” promotions, bringing the total beneficiaries to 367.

The initiative, aimed at encouraging savings culture, as well as recognizing the loyalty of customers is tagged: “Xtra income and school fees support”, under its SWEETA and FPSS products.

According to the bank, all the customers in the two accounts are meant to benefit from the scheme, which comes in turns.

For the third batch, the lender said that 46 customers who emerged winner of N500,000 xtra income each were presented the prizes nationwide at the weekend, while eight others, who won N150,000 school fees support under the FPSS and SWEETA accounts are also given their reward.

However, for the Lagos area, one customer got N150,000, while 13 others received N500,000 each.

Meanwhile, the second batch of the beneficiaries in the promo was 121 customers, having N56.75 million in total, with 96 receiving N500,000 each, while 25 got N150,000 each.

“In the next 30 days, we shall reward more customers under the scheme. We call on all our customers to fund their account weekly to benefit from the loyalty.

The Executive Director of Shared Services, Chijioke Ugochukwu, assured that Fidelity is always looking for a way to do things different and make a customers feel special.

“For us, it is not enough to design and sell our products, we want to do something that will show the customer how much they mean to us.
We are holding this event so that eyes can see and ears can hear as well that great things are happening at Fidelity Bank.

“In the second draw, somebody who just opened account emerged. So, it might be the story of another person too, hence we call on those yet to establish a relationship with us to do so,” she said.

Also, the General Manager, Corporate Banking, Fidelity Bank, Adeyeye Adepegba, said: “As a service organization, we understand the significance of building a relationship with our stakeholders. This is one of the avenues to cement the relationship. This is the third in the series and 110 people went away with a total of N53 million today. Surely, we have added value to them for their loyalty. The way to come on board this programme starts with becoming a customer of our bank.