Firm attributes growth to customers’ loyalty

LEADING mobile phone retail outlet, Micro Station, has attributed the success of the brand in Nigeria to customers’ loyalty.

To this end, the firm has rolled out a unique customer loyalty scheme for its existing and potential customers.
 
Tagged: “Great Value, Happy Customer”, the loyalty scheme is aimed at sustaining the buying behaviour of customers as well as acquiring new customers, who would associate with the Micro Station brand.
 
Speaking at the unveiling of the programme and formal commissioning of a new outlet in Ikeja, Lagos, the Chief Executive Officer, Micro Station, Nester Coutropolis, said the firm is strategically focused and positioned to drive up the momentum fro crucial communication products and unique mobile phone gadgets coupled with equal to non customet services based on robust customer relationship, which has continued to endear more patronage to our various stores.
   
Coutropolis said in Micro Station, customers are very key to their success story, “and this has driven our zeal to always try to find ways to celebrate them for their undiluted patronage and unflinching support in the area of business patronage.
   
According to him moving up in the business chart of the informal sector has been daunting and challenging, “but with doggedness and the zeal to succeed, we have focused pragmatically on our customers feedback and responses in righting our wrongs and this has turned out to be the magic wand that has brought Micro Station success in the mobile phones retail sector.”

On the loyalty programme, which is in partnership with Interswitch, the CEO said said the solution is built into the conventional Point of Sales (PoS) terminals through its trusted technical partners and a leading e-payment company in Nigeria, Interswitch Limited.