A digital asset exchange and financial service provider, Zabira Technologies, has announced a major brand in celebration of its sixth anniversary. The refreshed identity positions Zabira as ‘The People’s Wallet’, and Africa’s trusted digital asset hub, offering a secure, fast, and seamless platform for crypto exchange, gift card trading, bill payments, and more.

The rebranding, according to the firm, underscored a renewed commitment to clarity, trust, and accessibility, aligning with the company’s mission to become Africa’s most reliable digital asset hub.

Chief Executive Officer and Founder of Zabira Technologies, Isaac John, said: “Today, Zabira is expanding its reach across crypto exchange, gift card trading, and bill payments, while staying anchored on our core values captured in the acronym S.P.A.R.K.—Security, where we ensure compliance and safety in every transaction; People, by putting users and our team at the center of everything; Agility, by constantly innovating to deliver fast and seamless solutions; Reliability, through consistent and dependable service; and Knowledge, which empowers us to lead with expertise in digital finance.

“Evolving into The People’s Wallet, Zabira now prioritizes safety, user experience, and financial empowerment. We are positioning ourselves as a reliable and inclusive financial companion for Africans.”