Glenfiddich has officially launched its global partnership with the Aston Martin Formula One Team in Nigeria, introducing the Glenfiddich 16-Year-Old Single Malt and a limited-edition fashion capsule at an exclusive event in Lagos.
The event, held at Atrium by Sora, brought together figures from the media, fashion, and luxury sectors to mark the partnership between two British heritage brands known for craftsmanship and innovation. Guests experienced an immersive showcase blending whisky artistry with motorsport design, underscoring the theme of precision and performance.
Speaking at the unveiling, Claudia Falcone, Global Brand Director for Glenfiddich, said the partnership represents a union of tradition and modernity. “At Glenfiddich, we believe true progress is achieved when heritage and innovation move together,” she said. “Our partnership with the Aston Martin Formula One™ Team reflects this philosophy, uniting two icons of craftsmanship. We are proud to launch the Glenfiddich 16-Year-Old in Nigeria, a country whose creativity and cultural energy make it one of the most exciting luxury markets in the world.”
The Glenfiddich 16-Year-Old, bottled at 43 per cent ABV, is the first limited edition crafted to commemorate the alliance with Aston Martin. The whisky is matured in a combination of new American oak, second-fill bourbon barrels, and American oak wine casks to create what the brand describes as a complex and refined flavour profile.
Nigeria was selected as a strategic launch market, reflecting the country’s growing appetite for premium experiences and its influence within Africa’s cultural and economic landscape. The Lagos event also served as a platform to announce forthcoming engagements, including Formula One viewing events and a responsible drinking campaign titled The Spirit of Control.
In addition to the whisky unveiling, Glenfiddich introduced a capsule fashion collaboration with Nigerian designers I.N Official and TT Dalk. The collection draws inspiration from Aston Martin’s racing heritage and Glenfiddich’s design ethos, blending contemporary Nigerian creativity with luxury tailoring.
“Aston Martin has always stood for precision, performance, and timeless design,” said Samuel Odesanmi, Regional Marketing Manager, William Grant & Sons. “In Glenfiddich, we see a partner who shares these ideals, uniting two worlds of excellence. Celebrating this partnership in Nigeria reflects the energy and ambition of a market that is shaping the future of luxury.”
The partnership marks the beginning of a series of brand activations in Nigeria aimed at connecting audiences to the Glenfiddich × Aston Martin F1 story through curated experiences that highlight craftsmanship, performance, and innovation.
