How CardinalStone rose to regional dominance

CardinalStone Securities Limited (CSSL) has achieved what many thought impossible: a locally-owned, non-bank-affiliated brokerage firm in Nigeria. The company’s recognition as ‘Africa’s Best Broker’ at the 2025 Euromoney Capital Market Awards represents more than just another accolade. It signals a fundamental shift in the continental financial services landscape and validates Nigeria’s growing influence in Africa’s capital market.

The scale of CardinalStone’s dominance is unprecedented in Nigeria’s modern financial history. From January to August 2025 alone, the firm executed transactions worth over N800 billion and traded more than 27 billion shares on the Nigerian Exchange, cementing its position as the market leader by both value and volume for three consecutive years.

Its achievement becomes even more remarkable when viewed through a historical lens. CSSL’s rise from seventh place in 2014 to first in 2024 on the NGX volume and value leadership represents a compelling narrative of indigenous excellence, as the first non-bank-affiliated and locally-owned broker to achieve this feat in decades.

CardinalStone’s success challenges the long-held assumption that only bank-affiliated brokers could achieve market dominance in Nigeria. For decades, the country’s capital market was dominated by subsidiaries of major commercial banks, which leveraged their parent institutions’ networks and financial muscle to maintain market leadership.

The firm’s ascension represents a democratisation of the Nigerian capital market, proving that innovation, client focus and strategic positioning can triumph over traditional advantages. The shift has profound implications for competition within the sector and suggests that the era of banking monopolies in Nigerian brokerage may be ending.

The company’s continental recognition reflects its strategic positioning beyond Nigeria’s borders. The company has expanded its reach through offshore trading accounts and participation in the African Exchanges Linkage Project (AELP), enabling cross-border trading across African markets, positioning it as a gateway for foreign capital into Nigeria and a champion of regional market integration.

The international focus aligns with broader continental initiatives, including the African Continental Free Trade Area (AfCFTA) and efforts to harmonise African financial markets. By positioning itself as a pan-African player early, CardinalStone has gained first-mover advantage in what promises to be an increasingly integrated continental financial ecosystem.

The firm’s success cannot be separated from its embrace of technology and digital transformation. In an era where traditional brokerages struggled to adapt to changing client expectations and digital-first approaches, CardinalStone invested heavily in technological infrastructure and client-facing platforms.

This technological edge has enabled the company to serve both retail and institutional clients more effectively, reduce transaction costs, and expand its reach beyond traditional geographical limitations. The firm’s ability to handle over 27 billion shares in just eight months of 2025 speaks to robust technological capabilities and operational efficiency.

CardinalStone’s recognition as Africa’s best broker carries significant implications for Nigeria’s position in continental finance. It reinforces Lagos State’s credentials as a major African financial centre and demonstrates that Nigerian firms can compete globally on merit rather than just local market access.

The award also validates Nigeria’s regulatory environment and market infrastructure. The Nigerian Exchange Limited’s ability to support such high-volume trading while maintaining market integrity reflects positively on the country’s financial market development.

Despite this success, CardinalStone faces significant challenges in maintaining its continental leadership. The African financial services landscape is rapidly evolving, with fintech disruption, regulatory harmonisation, and increasing competition from international players reshaping market dynamics.

The firm must continue innovating while expanding its presence across key African markets. Success in Nigeria, while impressive, represents just one piece of the continental puzzle. Sustainable leadership will require consistent performance across multiple African jurisdictions with varying regulatory requirements and market characteristics.

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