Kinglace unveils five-year expansion plan, opens ice cream bar alongside Burger King in Nigeria
A Russia company, Kinglace Ice Cream, has opened a new branch in Lagos as unveils its five-year expansion plan in the country.
In the next five years, the company hopes to open 60 new branches which it hopes would create 1000 direct jobs besides several ones.
Speaking to The Guardian at the official launch of the branch of Kinglace as well as Burger King in Lagos, a shareholder of the firm, Roman Lola, explained its relationship with the iconic American brand, Burger King.
He said Iceberry, another American brand, is a shareholder of the Allied Food and Confectionary Services Limited, which are franchisees of Burger King in Nigeria.
Lola said the brand has been working on starting operations in Nigeria for the last two years.
He added that the company has invested several million dollars to set up operations in the country and that its investment in the market in the next couple of years would reach tens of millions of dollar.
According to him, Kinglace Ice Cream produced by the oldest ice cream manufacturers in Russia, Iceberry and distributed by Wow Creamery plans to expand operations within the next five years.
He noted the Iceberry brand has taken the lead by producing over 90,000 tons of ice cream per year, with a range of 250 products in Russia and exports to China and Africa, giving consumers a platform to experience the greatly admired Russian ice cream.
The brand plans to open 60 cafes over the next five years with plans to create over 1,000 jobs as a result of the demand it has witnessed in Nigeria.
Lola said: “Our ice cream is quite good and affordable. When kids want to go for ice cream, they go with the family, so the family can enjoy burgers and ice cream. It brings synergy to both businesses.” he explained.
“So far, the Nigerian consumers have taken our products quite well. People like the taste. We are very good at making dairy. Our ice cream is made from fresh milk. We have a long history of making ice cream, Russian ice cream has been considered to be the best and I think Nigerians will love it and appreciate it.