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Krispy Kreme Nigeria reaffirms commitment to international standards

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When Krispy Kreme opened its first shop in Nigeria at Ikeja City Mall, Lagos on March 10, the idea was to bring to Africa’s most populous country a tradition that has been honed for more than 80 years.

Two months later, its second Nigerian shop was opened at Victoria Island.

With more than 1, 300 shops in 34 countries, Krispy Kreme, founded by Vernon Rudolph, has mastered the craft of glazed doughnuts and blended coffee, with an African blend roasted right here in Lagos and brewed to the perfect complement to their awesome doughnuts.

The expansion of Krispy Kreme brand into Nigeria is implemented by Quality Foods Africa under a development agreement that will bring 20 Krispy Kreme shops to Nigeria over a period of five years.

At a pre-launch press conference in March, the Director, International Franchise Operations, said the sweet doughnuts should be enjoyed as part of a balanced diet.

“We take pride in the quality and nutritional value of our ingredients. For example, Krispy Kreme uses a shortening blend that has zero grams of trans fat per serving.”

However, the firm recently introduced low-sugar variants after seeing a rise in the demands for such. The low sugar variety which consists of the Nutzy Crunchy Peanut butter doughnuts, Carrot cake doughnuts and a lightly drizzled doughnuts is a new initiative by Krispy Kreme Nigeria to cater for the Nigerian palette

These are apart from the 16 other varieties of doughnuts that are on offer.

To maintain the standards of the recipe and the quality of its doughnuts, the materials are sourced internationally.

A recent visit to the Victoria Island office, located at #33 Bishop Aboyade Cole Street, showed that its production processes meet regulatory standards and are carried out in a neat environment.

The need to maintain this international quality recently led to the brief closure of its Victoria Island office.

The Consumer Protection Council (CPC) in its updated report on the regulatory action taken when it inspected Krispy Kreme, Victoria Island confirmed that the closure was done in an abundance of caution and in the interest of the safety of consumers under NAFDAC operating protocols.

CPC explained that NAFDAC has pursued its process accordingly and has permitted Krispy Kreme to reopen and continue its business because NAFDAC is satisfied that their operations and consumption of their products meet prevailing safety standards.

“NAFDAC, as the primary and key food safety standards regulator, has demonstrated a timely intervention that promotes and ensures safety, consumer access and business continuity”.

“While other procedural regulatory processes continue, the primary food and drug regulator is satisfied that the vital question of safe operations has been resolved sufficiently to allow operations accordingly. In the event of any questions or required clarification, please address same to NAFDAC”, a statement from CPC Director-General, read in part.


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