Oral B celebrates fifth year in Nigeria with national promo

An oral health care, Oral-B, is celebrating its fifth anniversary this month having reached five million households in Nigeria since 2011 when it came to Nigeria.

To celebrate this milestone, Oral-B is launching its first national consumer promotion in appreciation of its customers for supporting the brand over the years. In addition to the consumer promotion, Oral-B will visit various communities in Nigeria to provide free dental checks to people through the Oral-B Mobile Dental Clinic Programme.

The brand’s promotion will run from October to December 2016, which will give consumers who purchase a pack of Oral-B Pro-Health toothpaste within the period a chance to win instant prizes, ranging from airtime, products and cash prizes from N10,000 to N300,000.

While speaking during the media launch of the promotion, Brand Marketing Director, P&G Nigeria, Tolulope Adedeji, said, “The essence of the promotion is to celebrate and reward Oral-B consumers across the country. At Procter and Gamble, it is our purpose to touch and improve the lives of customers with our brands. We will be rewarding as many winners as possible in the weekly and monthly draws as well as the grand draw of the Oral B National Consumer Promotion.

“Four (4) winners will get N200, 000 and one mixed case of Oral-B each at the end of the first and second months. The grand prize winner will get N300, 000 and 2 mixed cases of Oral-B at the end of the promotion. In addition to the monthly and grand prizes, we will be giving out cash prizes weekly as well as daily airtime to winners.”

Adedeji also reaffirmed the brand’s dedication to improving the oral health of all Nigerians through its Mobile Dental Clinic Programme, adding, “A large number of Nigerians do not go for dental checkups nor use the right toothpaste with the right toothbrush and the Oral-B Mobile Dental Clinic programme will provide the opportunity for our customers to enjoy free dental health checks and oral advisory by our accredited dentists across various communities in the country”

Brand Manager for Oral B, Ifeoma Chuks-Adizue, also expressed the commitment of the brand in ensuring that people have a healthy oral experience. She added that the introduction of the product was driven by the need to have true all-round protection health toothpaste in a market surrounded by basic fresh breath products.

Explaining how the promo works, Chuks-Adizue said winning is simple. She said participants only needed to purchase a pack of Oral-B Pro-Health toothpaste and send the codes on the tube along with their names and locations to the short code.