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Panasonic to explore Africa, Middle East markets in B2B


According to a report by PricewaterhouseCoopers (PwC), the Nigerian entertainment and media market is expected to double its revenue of $19.3 billion by 2019 with the Internet as the major driver of growth’.
Panasonic Corporation Connected Solutions Company Media Entertainment Business Division Director, Toshinori KishiToshinori Kishi, said the company was ready and willing to explore its Africa and Middle East markets.
The company’s key Business-to-Business (B2B) focus on the entertainment industry such as stadium, airport, retail and educational facilities, would allow it to contribute to the success of customers’ businesses by providing sensation, relief and comfort with their products. 

As Panasonic’s MEBD aspires to enter the African and Middle East markets, which has only about five per cent shares globally, Kishi said: “We strive to learn about each industry and customers providing different options for them to express themselves better because we believe that entertainment can become more immersive.”
MEBD ‘s core products, he said, include camera display and sound communication.It had, last year, expanded its line of video technology products and solutions for customers ranging from higher education to theme parks, when it partnered with Walt Disney Parks and Resorts.

The partnership saw it emerge as the official projection technology of the Resort in Lake Buena Vista, Florida and Disneyland Resort in Anaheim, California. The professional projectors, with a global market share of 30 per cent, have since been installed in the newest most immersive land of Pandora-the world of Avatar at Disney’s Animal Kingdom Theme Park. 
According to the corporate connected solutions company Vice President, as a kid in Arizona, “Expanding our business solutions to fit the Theme Park and entertainment space is very exciting for Panasonic.

“It is our mission to become the technology leader for customers in this industry and at the same time enhance the technologies in areas where we already have strong relationships.”
As a leader in story telling, Disney creates innovative attraction, entertainment and magical lands, which immerse guests in the world of the stories they love. 

Vice president, Disney Corporate Alliances, Carlos Castro, said: “We are thrilled to work with Panasonic to continue to explore exciting and innovative new ways to tell our stories.”

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