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Twinpine educates partners on driving intelligent connections to consumers


Twinpine by the Terragon group

Twinpine, Africa’s premium mobile advertising platform, has enlightened digital agencies on driving intelligent connections to consumers using automation and other tools.

The Company with its digital agency partners, celebrated its 7th year of operations in an event tagged “Driving intelligent connections to consumers in Africa” at The Regent Hotel Ikeja, Lagos on the 1st of August, 2018.

The event drove conversations centered on the need for digital agencies to go beyond awareness and engagement to conversions and retention via the use of Adrenaline.

Speaking at the event, Dotun Ayangbile, Head, Ad Operations, Twinpine, said that the digital agency’s role is to continually use Automation, Diversification, Attribution and Personalization to unlock the highest possible value for their brands by driving intelligent connections to consumers

“All of this is enabled by data-driven marketing which is powered by these four pillars: Understanding the consumer’s journey; Applying multi-channel marketing; Personalizing each customer’s experience and Utilizing performance drivers (data, channel, ad formats & tools)” he said.

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